Constructing Consumers' Mental Models: Towards Technology-rich Products Tuned for the Needs of the Elderly

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62690094%3A18450%2F14%3A50002406" target="_blank" >RIV/62690094:18450/14:50002406 - isvavai.cz</a>

Výsledek na webu

<a href="http://www.ijmc.org/IJMC/Vol_16.2.html" target="_blank" >http://www.ijmc.org/IJMC/Vol_16.2.html</a>

DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Constructing Consumers' Mental Models: Towards Technology-rich Products Tuned for the Needs of the Elderly

Popis výsledku v původním jazyce

Intelligent and technology-rich systems, such as assistive robots, or whole smart homes have a great potential to improve lives of the elderly. Cutting-edge knowledge from variety of fields has to be combined to develop and manufacture such a product, which escalates the relevant costs. Even subtle psychological or sociological aspects, likely unexpected or underestimated, play significant role in how consumers perceive and either accept, or refuse products. Under such conditions it is a serious challenge for managers, designers, engineers, and others involved to prevent a business failure. Our ongoing interdisciplinary research, based primarily on cognitive science, rational choice theory, and applied technology, has concluded in a proposal of an engineering approach, which elevates innermost feelings of potential consumers to a centre of design gravity, for all stages of design, development and subsequent marketing. On top of the findings, we have constructed a chain of models provid

Název v anglickém jazyce

Constructing Consumers' Mental Models: Towards Technology-rich Products Tuned for the Needs of the Elderly

Popis výsledku anglicky

Intelligent and technology-rich systems, such as assistive robots, or whole smart homes have a great potential to improve lives of the elderly. Cutting-edge knowledge from variety of fields has to be combined to develop and manufacture such a product, which escalates the relevant costs. Even subtle psychological or sociological aspects, likely unexpected or underestimated, play significant role in how consumers perceive and either accept, or refuse products. Under such conditions it is a serious challenge for managers, designers, engineers, and others involved to prevent a business failure. Our ongoing interdisciplinary research, based primarily on cognitive science, rational choice theory, and applied technology, has concluded in a proposal of an engineering approach, which elevates innermost feelings of potential consumers to a centre of design gravity, for all stages of design, development and subsequent marketing. On top of the findings, we have constructed a chain of models provid

Druh

J_x - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

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Návaznosti

O - Projekt operacniho programu

Rok uplatnění

2014

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

International journal of management cases

ISSN

1741-6264

e-ISSN

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Svazek periodika

16

Číslo periodika v rámci svazku

2

Stát vydavatele periodika

GB - Spojené království Velké Británie a Severního Irska

Počet stran výsledku

13

Strana od-do

4-16

Kód UT WoS článku

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EID výsledku v databázi Scopus

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