The Social Networks as a Marketing Tool
Identifikátory výsledku
Kód výsledku v IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62690094%3A18450%2F17%3A50005207" target="_blank" >RIV/62690094:18450/17:50005207 - isvavai.cz</a>
Výsledek na webu
—
DOI - Digital Object Identifier
—
Alternativní jazyky
Jazyk výsledku
angličtina
Název v původním jazyce
The Social Networks as a Marketing Tool
Popis výsledku v původním jazyce
he article deals with social networking as a marketing tool. Social networks are currently very significant and have competitive advantage therefore companies should definitely not overlook them. Lots of companies use them to promote their business. The aim of this article is therefore to analyze and evaluate the quality of customer support through social networking on the Mobile Network Operator's market in the Czech Republic, specifically through the practical test of customer support. Furthermore, the aim of this article to find out whether these companies are able to operate in real time. The methodology of the article contains specific information on the practical test and mentions other similar studies, which served as inspiration for the creation of this article. The results demonstrated in the practical test prove the importance of social media and reflects the ability of companies to do business in real time.
Název v anglickém jazyce
The Social Networks as a Marketing Tool
Popis výsledku anglicky
he article deals with social networking as a marketing tool. Social networks are currently very significant and have competitive advantage therefore companies should definitely not overlook them. Lots of companies use them to promote their business. The aim of this article is therefore to analyze and evaluate the quality of customer support through social networking on the Mobile Network Operator's market in the Czech Republic, specifically through the practical test of customer support. Furthermore, the aim of this article to find out whether these companies are able to operate in real time. The methodology of the article contains specific information on the practical test and mentions other similar studies, which served as inspiration for the creation of this article. The results demonstrated in the practical test prove the importance of social media and reflects the ability of companies to do business in real time.
Klasifikace
Druh
D - Stať ve sborníku
CEP obor
—
OECD FORD obor
50204 - Business and management
Návaznosti výsledku
Projekt
—
Návaznosti
S - Specificky vyzkum na vysokych skolach
Ostatní
Rok uplatnění
2017
Kód důvěrnosti údajů
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Údaje specifické pro druh výsledku
Název statě ve sborníku
SUSTAINABLE ECONOMIC GROWTH, EDUCATION EXCELLENCE, AND INNOVATION MANAGEMENT THROUGH VISION 2020, VOLS I-VII
ISBN
978-0-9860419-7-6
ISSN
—
e-ISSN
neuvedeno
Počet stran výsledku
5
Strana od-do
271-275
Název nakladatele
IBIMA
Místo vydání
Norristown
Místo konání akce
Vienna, AUSTRIA
Datum konání akce
3. 5. 2017
Typ akce podle státní příslušnosti
WRD - Celosvětová akce
Kód UT WoS článku
000410252700028