Can we increase valuation of work by presenting the work specific information?

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F68081740%3A_____%2F17%3A00480472" target="_blank" >RIV/68081740:_____/17:00480472 - isvavai.cz</a>

Výsledek na webu

<a href="http://www.spao.eu/files/spo-proceedings16.pdf" target="_blank" >http://www.spao.eu/files/spo-proceedings16.pdf</a>

DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Can we increase valuation of work by presenting the work specific information?

Popis výsledku v původním jazyce

The IKEA effect (Norton, Mochon, & Ariely, 2012) suggests that as creators we highly overvalue our own work, but as evaluators we think that products made by creators are not that good as creators think. The amount of our invested work significantly increases our value of the particular object. We looked on the IKEA effect from the evaluator’s point of view and we measured whether we can increase the valuation (willingness to pay) of the creation by presenting a specific type of information about work and thus observing the changes in perception. Subjects (180) were randomly assigned to one of our six experimental conditions: group of product creators, and five groups of evaluators whom we presented three types of information about the product (presented separately or as a combination): (1) production information, (2) visual information, (3) hands-on-experience information. We were not able to confirm the IKEA effect, neither significant influence of the presented types of information.

Název v anglickém jazyce

Can we increase valuation of work by presenting the work specific information?

Popis výsledku anglicky

The IKEA effect (Norton, Mochon, & Ariely, 2012) suggests that as creators we highly overvalue our own work, but as evaluators we think that products made by creators are not that good as creators think. The amount of our invested work significantly increases our value of the particular object. We looked on the IKEA effect from the evaluator’s point of view and we measured whether we can increase the valuation (willingness to pay) of the creation by presenting a specific type of information about work and thus observing the changes in perception. Subjects (180) were randomly assigned to one of our six experimental conditions: group of product creators, and five groups of evaluators whom we presented three types of information about the product (presented separately or as a combination): (1) production information, (2) visual information, (3) hands-on-experience information. We were not able to confirm the IKEA effect, neither significant influence of the presented types of information.

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50101 - Psychology (including human - machine relations)

Projekt

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Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2017

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Sociálne procesy a osobnosť 2016. Zborník príspevkov

ISBN

978-80-88910-55-8

ISSN

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e-ISSN

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Počet stran výsledku

8

Strana od-do

60-67

Název nakladatele

Ústav experimentálnej psychológie, Centrum spoločenských a psychologických vied SAV, Bratislava

Místo vydání

Bratislava

Místo konání akce

Nový Smokovec

Datum konání akce

12. 9. 2016

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

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