AI-Based Personalization and Privacy Protection: Can Current Laws Efficiently Protect Online Users?

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F68378122%3A_____%2F25%3A00642704" target="_blank" >RIV/68378122:_____/25:00642704 - isvavai.cz</a>

Výsledek na webu

<a href="https://tlq.ilaw.cas.cz/index.php/tlq/article/view/662" target="_blank" >https://tlq.ilaw.cas.cz/index.php/tlq/article/view/662</a>

DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

AI-Based Personalization and Privacy Protection: Can Current Laws Efficiently Protect Online Users?

Popis výsledku v původním jazyce

AI-based personalization is a technology that uses vast amounts of personal data to tailor experience for online user and provide them with information they require. On one hand, it can make it easier for users to receive relevant information, on the other hand it can also manipulate their decision-making process, lower their personal autonomy, as well as intrude in their privacy. The aim of this paper is to answer the question whether the current EU laws efficiently protect personal autonomy and the rights to privacy and data protection of online users in the context of AI-based personalization. The paper explores the notion of “efficient protection” and the specific legal challenges that AI-based personalization poses for the protection of personal autonomy, privacy, and data protection.

Název v anglickém jazyce

AI-Based Personalization and Privacy Protection: Can Current Laws Efficiently Protect Online Users?

Popis výsledku anglicky

AI-based personalization is a technology that uses vast amounts of personal data to tailor experience for online user and provide them with information they require. On one hand, it can make it easier for users to receive relevant information, on the other hand it can also manipulate their decision-making process, lower their personal autonomy, as well as intrude in their privacy. The aim of this paper is to answer the question whether the current EU laws efficiently protect personal autonomy and the rights to privacy and data protection of online users in the context of AI-based personalization. The paper explores the notion of “efficient protection” and the specific legal challenges that AI-based personalization poses for the protection of personal autonomy, privacy, and data protection.

Druh

J_SC - Článek v periodiku v databázi SCOPUS

CEP obor

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OECD FORD obor

50501 - Law

Projekt

<a href="/cs/project/TL03000152" target="_blank" >TL03000152: Umělá inteligence, média a právo</a><br>

Návaznosti

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Rok uplatnění

2025

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

The Lawyer Quarterly

ISSN

1805-8396

e-ISSN

1805-840X

Svazek periodika

15

Číslo periodika v rámci svazku

3

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

6

Strana od-do

417-422

Kód UT WoS článku

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EID výsledku v databázi Scopus

2-s2.0-105015713996