Case Study of Production Diversification Strategy in an Industrial Company

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F68407700%3A21220%2F14%3A00224069" target="_blank" >RIV/68407700:21220/14:00224069 - isvavai.cz</a>

Výsledek na webu

<a href="http://www.scientific.net/AMM.718.56" target="_blank" >http://www.scientific.net/AMM.718.56</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.4028/www.scientific.net/AMM.718.56" target="_blank" >10.4028/www.scientific.net/AMM.718.56</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Case Study of Production Diversification Strategy in an Industrial Company

Popis výsledku v původním jazyce

The paper addresses diversification strategy as a possibility to solve the problem of reduced use of production capacity caused by external factors such as a decline in demand in the core business. On the basis of real case study of a Czech production company the paper presents the methodology for the development of the diversification strategy with the aim of successful penetration to industrial sectors. The whole process is divided in four phases. The first phase is focused on the identification and assessment the production and competitive competences of the company. The second phase deals with the evaluation of potential sector attractiveness and feasibility of entry in the analysed sector. The received results served as a basis for setting a complex evaluation matrix subsequently, which was used to target on the most promising sectors. A detailed survey was carried out, that focused on the selected sectors within the third phase providing a basis for key success factors identifica

Název v anglickém jazyce

Case Study of Production Diversification Strategy in an Industrial Company

Popis výsledku anglicky

The paper addresses diversification strategy as a possibility to solve the problem of reduced use of production capacity caused by external factors such as a decline in demand in the core business. On the basis of real case study of a Czech production company the paper presents the methodology for the development of the diversification strategy with the aim of successful penetration to industrial sectors. The whole process is divided in four phases. The first phase is focused on the identification and assessment the production and competitive competences of the company. The second phase deals with the evaluation of potential sector attractiveness and feasibility of entry in the analysed sector. The received results served as a basis for setting a complex evaluation matrix subsequently, which was used to target on the most promising sectors. A detailed survey was carried out, that focused on the selected sectors within the third phase providing a basis for key success factors identifica

Druh

J_x - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)

CEP obor

AH - Ekonomie

OECD FORD obor

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Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2014

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Applied Mechanics and Materials

ISSN

1662-7482

e-ISSN

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Svazek periodika

—

Číslo periodika v rámci svazku

718

Stát vydavatele periodika

CH - Švýcarská konfederace

Počet stran výsledku

6

Strana od-do

56-61

Kód UT WoS článku

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EID výsledku v databázi Scopus

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