I4Tracking - Eye Tracking and Pupillometer in Marketing Studies

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F68407700%3A21230%2F11%3A00184655" target="_blank" >RIV/68407700:21230/11:00184655 - isvavai.cz</a>

Výsledek na webu

—

DOI - Digital Object Identifier

—

Jazyk výsledku

angličtina

Název v původním jazyce

I4Tracking - Eye Tracking and Pupillometer in Marketing Studies

Popis výsledku v původním jazyce

Vision is among the most powerful sources of information provided by human senses. As much as 70 percent of stimuli come from the eyes and eye movements following the object of interest. The task of tracking eye movements in dependence on a visual stimulus is useful primarily in medical diagnosis and therapy, followed by scientific research and industry. The eye camera - the system I4Control(R) is a modern technical product enabling tracking eye movements and measuring of the size of the pupil. The supplementary computer application, I4Tracking(R), stimulates such movements visually, records them and evaluates the data collected.

Název v anglickém jazyce

I4Tracking - Eye Tracking and Pupillometer in Marketing Studies

Popis výsledku anglicky

Vision is among the most powerful sources of information provided by human senses. As much as 70 percent of stimuli come from the eyes and eye movements following the object of interest. The task of tracking eye movements in dependence on a visual stimulus is useful primarily in medical diagnosis and therapy, followed by scientific research and industry. The eye camera - the system I4Control(R) is a modern technical product enabling tracking eye movements and measuring of the size of the pupil. The supplementary computer application, I4Tracking(R), stimulates such movements visually, records them and evaluates the data collected.

Druh

O - Ostatní výsledky

CEP obor

AH - Ekonomie

OECD FORD obor

—

Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2011

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů