Advertising presentation of household electrical appliances in the Czechoslovak press in the 1930s

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F68407700%3A21230%2F24%3A00375202" target="_blank" >RIV/68407700:21230/24:00375202 - isvavai.cz</a>

Výsledek na webu

<a href="https://poster.fel.cvut.cz/poster2024/" target="_blank" >https://poster.fel.cvut.cz/poster2024/</a>

DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Advertising presentation of household electrical appliances in the Czechoslovak press in the 1930s

Popis výsledku v původním jazyce

The paper aims to analyze the state of advertising promotion of household electrical appliances in the Czechoslovak press in the 1930s. It will present the production possibilities of the Czechoslovak electrotechnical industry, the state of electrification, and the resulting consumer possibilities, as well as the role of the Czechoslovak Electrotechnical Association in controlling the production and promotion of appliances. The main part will be a quantitative and qualitative analysis of contemporary advertisements in four selected magazines. It will also include a study of the marketing of domestic electrical appliances within the broader context of research into the social aspects of electrification in the first half of the 20th century.

Název v anglickém jazyce

Advertising presentation of household electrical appliances in the Czechoslovak press in the 1930s

Popis výsledku anglicky

The paper aims to analyze the state of advertising promotion of household electrical appliances in the Czechoslovak press in the 1930s. It will present the production possibilities of the Czechoslovak electrotechnical industry, the state of electrification, and the resulting consumer possibilities, as well as the role of the Czechoslovak Electrotechnical Association in controlling the production and promotion of appliances. The main part will be a quantitative and qualitative analysis of contemporary advertisements in four selected magazines. It will also include a study of the marketing of domestic electrical appliances within the broader context of research into the social aspects of electrification in the first half of the 20th century.

Druh

O - Ostatní výsledky

CEP obor

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OECD FORD obor

60301 - Philosophy, History and Philosophy of science and technology

Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2024

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů