HOW THE HOUSING POLICY CONTRIBUTES TO THE BRAND OF CITY DISTRICT

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F68407700%3A21630%2F18%3A00349291" target="_blank" >RIV/68407700:21630/18:00349291 - isvavai.cz</a>

Výsledek na webu

<a href="https://doi.org/10.7441/dokbat.2018.19" target="_blank" >https://doi.org/10.7441/dokbat.2018.19</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.7441/dokbat.2018.19" target="_blank" >10.7441/dokbat.2018.19</a>

Jazyk výsledku

angličtina

Název v původním jazyce

HOW THE HOUSING POLICY CONTRIBUTES TO THE BRAND OF CITY DISTRICT

Popis výsledku v původním jazyce

Brand of city in the form of vision, different symbols and before the all reputation and unmistakable identity is a long process. The results of building a city or region identity determine economic and social sustainability, competitiveness, real estate market or demographic development. Municipal management often resigns from active policy setting of housing. Housing is, however, the key function of the city. Although the tools of strategic planning of cities are not all-powerful, in long-term horizon they can be cleverly using for brand and reputation building and location value growing. The identity of the city (district) influences the quality of life of its inhabitants. Maintaining an attractive community identity depends directly on the smart direction of development and the ability to influence the physical space and urban character in the locality. The reality of public investments management and processes of negotiation with developers often ignores the long-term strategic public interest of the city and only address economic aspects and limits of the master plan. Other qualitative aspects of public investments are excluded usually from considerations, and the way to develop "brand" is seen just in PR campaigns rather than the quality of city development. This article reflects a case study of one of the edge of the capital city of Prague - Kolovraty. The management of the Prague - Kolovraty district prepared a strategic plan in cooperation with the Czech Technical University in Prague. A key paradigm of this strategic plan is the effort to preserve the identity of the city and its goodwill.

Název v anglickém jazyce

HOW THE HOUSING POLICY CONTRIBUTES TO THE BRAND OF CITY DISTRICT

Popis výsledku anglicky

Brand of city in the form of vision, different symbols and before the all reputation and unmistakable identity is a long process. The results of building a city or region identity determine economic and social sustainability, competitiveness, real estate market or demographic development. Municipal management often resigns from active policy setting of housing. Housing is, however, the key function of the city. Although the tools of strategic planning of cities are not all-powerful, in long-term horizon they can be cleverly using for brand and reputation building and location value growing. The identity of the city (district) influences the quality of life of its inhabitants. Maintaining an attractive community identity depends directly on the smart direction of development and the ability to influence the physical space and urban character in the locality. The reality of public investments management and processes of negotiation with developers often ignores the long-term strategic public interest of the city and only address economic aspects and limits of the master plan. Other qualitative aspects of public investments are excluded usually from considerations, and the way to develop "brand" is seen just in PR campaigns rather than the quality of city development. This article reflects a case study of one of the edge of the capital city of Prague - Kolovraty. The management of the Prague - Kolovraty district prepared a strategic plan in cooperation with the Czech Technical University in Prague. A key paradigm of this strategic plan is the effort to preserve the identity of the city and its goodwill.

Druh

D - Stať ve sborníku

CEP obor

—

OECD FORD obor

20102 - Construction engineering, Municipal and structural engineering

Projekt

—

Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2018

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Conference Proceedings DOKBAT 14th Annual International Bata Conference for Ph.D. Students and Young Researchers

ISBN

978-80-7454-730-0

ISSN

—

e-ISSN

—

Počet stran výsledku

8

Strana od-do

211-218

Název nakladatele

Fakulta managementu a ekonomiky

Místo vydání

Zlín

Místo konání akce

Zlín

Datum konání akce

24. 5. 2018

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

000466529800019