Marketing as an Efficiency Tool for Health Care Institutions

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F11%3A00001044" target="_blank" >RIV/70883521:28120/11:00001044 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Marketing as an Efficiency Tool for Health Care Institutions

Popis výsledku v původním jazyce

The importance of marketing in health care is increasing within the context of planned restructuring of health services in the Czech Republic and privatization of hospitals. While it is possible to apply marketing axioms even to this sphere, it is necessary to consider several specific features. Standard rules of supply and demand are difficult to apply to the market of health services. The main reason is that supply is determined by the number of medical facilities in given area, specific structure ofthese facilities, number of physicians, the options of medical treatment which are dependent on the equipment available, possibilities to perform certain medical interventions, but also by the general approach of the state, health insurance companies andthe citizens towards health care. The aim of the paper is to present the results of research concerning the level of using marketing in health services within the Czech Republic and to determine essential areas of development of marketin

Název v anglickém jazyce

Marketing as an Efficiency Tool for Health Care Institutions

Popis výsledku anglicky

The importance of marketing in health care is increasing within the context of planned restructuring of health services in the Czech Republic and privatization of hospitals. While it is possible to apply marketing axioms even to this sphere, it is necessary to consider several specific features. Standard rules of supply and demand are difficult to apply to the market of health services. The main reason is that supply is determined by the number of medical facilities in given area, specific structure ofthese facilities, number of physicians, the options of medical treatment which are dependent on the equipment available, possibilities to perform certain medical interventions, but also by the general approach of the state, health insurance companies andthe citizens towards health care. The aim of the paper is to present the results of research concerning the level of using marketing in health services within the Czech Republic and to determine essential areas of development of marketin

Druh

D - Stať ve sborníku

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

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Návaznosti

V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Rok uplatnění

2011

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Proceedings of the 5th International Scientific Conference Finance and the Performance of Firms in Science, Education and Practice

ISBN

978-80-7454-020-2

ISSN

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e-ISSN

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Počet stran výsledku

11

Strana od-do

447-457

Název nakladatele

Univerzita Tomáše Bati ve Zlíně, Fakulta managementu a ekonomiky

Místo vydání

Zlín

Místo konání akce

Zlín

Datum konání akce

28. 4. 2012

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

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