The Conspicuous Consumption and the Visibility of Consumer Behavior: Special Reference to Low middle Income and Poor in Jaffna, Sri Lanka

Kód výsledku v IS VaVaI

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Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

The Conspicuous Consumption and the Visibility of Consumer Behavior: Special Reference to Low middle Income and Poor in Jaffna, Sri Lanka

Popis výsledku v původním jazyce

Jaffna, Sri Lanka is experiencing major shifts in her socio-cultural structure during the last ten years, especially post war. With increased penetration of electronic media, affordable home entertainment systems, cinema, and the internet, consumers areopening up to the great outside world. The developed worlds are constantly creating reality for the consumers. This is not different in case of Jaffna. After having finished civil war, people in Jaffna are more enthusiastic to imitate others because of seeking social status and they Strive to show the impression that they are better off than before. The main objectives of the present study were to find out the significant determinants for conspicuous consumption and size of that between male and femaleand to what extend poor tend to display their conspicuous consumption in a society. The results bring to light the fact that income is main determinant of the amount to be allocated but sex and age have insignificant impact on the amount

Název v anglickém jazyce

The Conspicuous Consumption and the Visibility of Consumer Behavior: Special Reference to Low middle Income and Poor in Jaffna, Sri Lanka

Popis výsledku anglicky

Jaffna, Sri Lanka is experiencing major shifts in her socio-cultural structure during the last ten years, especially post war. With increased penetration of electronic media, affordable home entertainment systems, cinema, and the internet, consumers areopening up to the great outside world. The developed worlds are constantly creating reality for the consumers. This is not different in case of Jaffna. After having finished civil war, people in Jaffna are more enthusiastic to imitate others because of seeking social status and they Strive to show the impression that they are better off than before. The main objectives of the present study were to find out the significant determinants for conspicuous consumption and size of that between male and femaleand to what extend poor tend to display their conspicuous consumption in a society. The results bring to light the fact that income is main determinant of the amount to be allocated but sex and age have insignificant impact on the amount

Druh

D - Stať ve sborníku

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

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Návaznosti

V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Rok uplatnění

2012

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

International Conference on Economics marketing and Management ICEMM

ISBN

978-981-07-1080-4

ISSN

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e-ISSN

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Počet stran výsledku

8

Strana od-do

167-174

Název nakladatele

Thomson Reuters ISI, EBSCO proceeding

Místo vydání

Hong Kong

Místo konání akce

Hong KOng

Datum konání akce

5. 1. 2012

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

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