Neuromarketing-A Step Ahead of Traditional Marketing Tools

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F14%3A43871751" target="_blank" >RIV/70883521:28120/14:43871751 - isvavai.cz</a>

Výsledek na webu

—

DOI - Digital Object Identifier

—

Jazyk výsledku

angličtina

Název v původním jazyce

Neuromarketing-A Step Ahead of Traditional Marketing Tools

Popis výsledku v původním jazyce

In today?s dynamic business environment, it is no longer feasible to keep on practicing the same marketing tools to acquire an edge over the competitors. It is thus necessary to integrate other disciplines along with marketing to take a leap forward to understand customers better. Neuroscience shows us that the decision to purchase something is often formed deep within the subconscious. Resultantly, perception technologists of the market are very tempted to learn the techniques of effective manipulationof the subconscious brain activity. Their objective is to inspire the desired reaction in person?s perception as deeply as possible. Thus in light of such tremendous potentiality of Neuroscience integrated with marketing, his paper is an attempt to understand the efficiency and scope of Neuromarketing as a marketing tool.

Název v anglickém jazyce

Neuromarketing-A Step Ahead of Traditional Marketing Tools

Popis výsledku anglicky

In today?s dynamic business environment, it is no longer feasible to keep on practicing the same marketing tools to acquire an edge over the competitors. It is thus necessary to integrate other disciplines along with marketing to take a leap forward to understand customers better. Neuroscience shows us that the decision to purchase something is often formed deep within the subconscious. Resultantly, perception technologists of the market are very tempted to learn the techniques of effective manipulationof the subconscious brain activity. Their objective is to inspire the desired reaction in person?s perception as deeply as possible. Thus in light of such tremendous potentiality of Neuroscience integrated with marketing, his paper is an attempt to understand the efficiency and scope of Neuromarketing as a marketing tool.

Druh

D - Stať ve sborníku

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

—

Projekt

—

Návaznosti

V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Rok uplatnění

2014

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Proceedings of 3rd International Conference on Management Innovations

ISBN

978-93-392-0324-5

ISSN

—

e-ISSN

—

Počet stran výsledku

8

Strana od-do

1-8

Název nakladatele

MC Graw Hill Education PVT Ltd.

Místo vydání

India

Místo konání akce

Haridwar

Datum konání akce

10. 2. 2014

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

—