PROCES FORMOVÁNÍ POSLÁNÍ NA ZÁKLADĚ HLUBŠÍHO POCHOPENÍ FIREMNÍHO ÚČELU

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F16%3A43874685" target="_blank" >RIV/70883521:28120/16:43874685 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

čeština

Název v původním jazyce

PROCES FORMOVÁNÍ POSLÁNÍ NA ZÁKLADĚ HLUBŠÍHO POCHOPENÍ FIREMNÍHO ÚČELU

Popis výsledku v původním jazyce

Economy divided into a profitable and non-profit sector comes from the basic assumption that there are two types of organizations. Non-profit sector consists of organizations whose purpose is to solute social problems, while profitable sector is formed by enterprises whose purpose is to make money. The roots of this assumption lie in economic theories. In management theory there are also alternative views on the purpose of enterprises. The most famous is the hypothesis regarding the maximization of market value which reflects the economic model. Nowadays, however, it is growing interest in the social model that defines enterprises as social systems whose purpose is to serve society. The analysis of the theoretical attitudes revealed that profit or market value is not a sufficient response to what is the purpose of business organizations. Enterprises are instruments of society that satisfy different stakeholders. They are, like other organizations, set up in order to bring benefit to their environment. This benefit is formulated into a mission that represents the identity of the companies to all stakeholders. The mission is the intersection of society's needs and abilities of the company. Responsible companies therefore fulfilled their mission so that satisfy the needs of the market based on their competencies.

Název v anglickém jazyce

RETHINKING MISSION ON THE BASIS OF DEEPER UNDERSTANDING OF FIRM'S PURPOSE

Popis výsledku anglicky

Economy divided into a profitable and non-profit sector comes from the basic assumption that there are two types of organizations. Non-profit sector consists of organizations whose purpose is to solute social problems, while profitable sector is formed by enterprises whose purpose is to make money. The roots of this assumption lie in economic theories. In management theory there are also alternative views on the purpose of enterprises. The most famous is the hypothesis regarding the maximization of market value which reflects the economic model. Nowadays, however, it is growing interest in the social model that defines enterprises as social systems whose purpose is to serve society. The analysis of the theoretical attitudes revealed that profit or market value is not a sufficient response to what is the purpose of business organizations. Enterprises are instruments of society that satisfy different stakeholders. They are, like other organizations, set up in order to bring benefit to their environment. This benefit is formulated into a mission that represents the identity of the companies to all stakeholders. The mission is the intersection of society's needs and abilities of the company. Responsible companies therefore fulfilled their mission so that satisfy the needs of the market based on their competencies.

Druh

J_x - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)

CEP obor

AE - Řízení, správa a administrativa

OECD FORD obor

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Projekt

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Návaznosti

V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Rok uplatnění

2016

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Scientific Papers of the University of Pardubice. Series D. Faculty of Economics and Administration

ISSN

1211-555X

e-ISSN

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Svazek periodika

2016

Číslo periodika v rámci svazku

38

Stát vydavatele periodika

CZ - Česká republika

Počet stran výsledku

12

Strana od-do

129-141

Kód UT WoS článku

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EID výsledku v databázi Scopus

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