Market segment of families with children: A new stimulus for modern Czech spa industry?
Identifikátory výsledku
Kód výsledku v IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F17%3A63517505" target="_blank" >RIV/70883521:28120/17:63517505 - isvavai.cz</a>
Nalezeny alternativní kódy
RIV/70883521:28160/17:63517505
Výsledek na webu
<a href="http://dx.doi.org/10.14254/2071-8330.2017/10-2/12" target="_blank" >http://dx.doi.org/10.14254/2071-8330.2017/10-2/12</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.14254/2071-8330.2017/10-2/12" target="_blank" >10.14254/2071-8330.2017/10-2/12</a>
Alternativní jazyky
Jazyk výsledku
angličtina
Název v původním jazyce
Market segment of families with children: A new stimulus for modern Czech spa industry?
Popis výsledku v původním jazyce
The paper deals with a comprehensive range of hotel services for families with children at spa facilities of the Czech Republic, in line with current trends and requirements of this market segment. The main goal of this paper is to determine the preferences, needs and requirements of families with children in terms of amenities and services offer at spa hotels designated specifically for this target group. The secondary goal is to determine the current state of hotel services and facilities of Czech First Class hotels, which are the holders of the Baby Friendly Certificate. Subsequently, service offerings of these spa hotels are compared with the existing range of services for families with children in the selected Czech spas. In conclusion, based on the information obtained from the analyses and marketing research, a solution of the services portfolio intended for the market segment of families with children is recommended here using marketing mix as applied to tourism.
Název v anglickém jazyce
Market segment of families with children: A new stimulus for modern Czech spa industry?
Popis výsledku anglicky
The paper deals with a comprehensive range of hotel services for families with children at spa facilities of the Czech Republic, in line with current trends and requirements of this market segment. The main goal of this paper is to determine the preferences, needs and requirements of families with children in terms of amenities and services offer at spa hotels designated specifically for this target group. The secondary goal is to determine the current state of hotel services and facilities of Czech First Class hotels, which are the holders of the Baby Friendly Certificate. Subsequently, service offerings of these spa hotels are compared with the existing range of services for families with children in the selected Czech spas. In conclusion, based on the information obtained from the analyses and marketing research, a solution of the services portfolio intended for the market segment of families with children is recommended here using marketing mix as applied to tourism.
Klasifikace
Druh
J<sub>SC</sub> - Článek v periodiku v databázi SCOPUS
CEP obor
—
OECD FORD obor
50204 - Business and management
Návaznosti výsledku
Projekt
—
Návaznosti
S - Specificky vyzkum na vysokych skolach
Ostatní
Rok uplatnění
2017
Kód důvěrnosti údajů
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Údaje specifické pro druh výsledku
Název periodika
Journal of International Studies
ISSN
2071-8330
e-ISSN
—
Svazek periodika
10
Číslo periodika v rámci svazku
2
Stát vydavatele periodika
PL - Polská republika
Počet stran výsledku
12
Strana od-do
158-169
Kód UT WoS článku
—
EID výsledku v databázi Scopus
2-s2.0-85029956522