THE CONTRIBUTION OF GUEST ONLINE REVIEWS ON UPSCALE HOTELS TO SUSTAINABLE TOURISM

Kód výsledku v IS VaVaI

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Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

THE CONTRIBUTION OF GUEST ONLINE REVIEWS ON UPSCALE HOTELS TO SUSTAINABLE TOURISM

Popis výsledku v původním jazyce

The study aims to enhance the contribution of guest reviews which can improve level of sustainable management on hotel and tourism regarding advanced Internet usage. The critical role of guest online reviews in the context of increasing hotel purchase probabilities and maintaining sustainable tourism has been investigated by many authors in different regions of the world, but less likely been discovered in Viet Nam. The study designs mainly quantitative with confirmatory analysis that is supported by mixed methods. The questionnaire is delivered to 384 valid samples who are associated in hotel and tourism profession. The majority of the research has been focused on the participant’ benefits, led to the guest’ intention over the online reviews on the Trip Advisor.com particularly on the high-class hotels. The finding shows that the level of customer satisfaction towards guest online reviews is positively comprised from perceiving service quality including information provided by guest online feedback, the length and speed of management response and customer cognition of making decision process in the online platform. The study’ outcome provides its originality value to the tourism and hotel service industry especially the venue’s performance and activities in the Internet towards the young and well educated customers. The recommendations for fostering luxury hotel management and managing sustainable tourism are made able to transfer to both developed and developing countries that adopt guest reviews on online platform. The implication and limitation of research are also provided to hotel and tourism industry for future application.

Název v anglickém jazyce

THE CONTRIBUTION OF GUEST ONLINE REVIEWS ON UPSCALE HOTELS TO SUSTAINABLE TOURISM

Popis výsledku anglicky

The study aims to enhance the contribution of guest reviews which can improve level of sustainable management on hotel and tourism regarding advanced Internet usage. The critical role of guest online reviews in the context of increasing hotel purchase probabilities and maintaining sustainable tourism has been investigated by many authors in different regions of the world, but less likely been discovered in Viet Nam. The study designs mainly quantitative with confirmatory analysis that is supported by mixed methods. The questionnaire is delivered to 384 valid samples who are associated in hotel and tourism profession. The majority of the research has been focused on the participant’ benefits, led to the guest’ intention over the online reviews on the Trip Advisor.com particularly on the high-class hotels. The finding shows that the level of customer satisfaction towards guest online reviews is positively comprised from perceiving service quality including information provided by guest online feedback, the length and speed of management response and customer cognition of making decision process in the online platform. The study’ outcome provides its originality value to the tourism and hotel service industry especially the venue’s performance and activities in the Internet towards the young and well educated customers. The recommendations for fostering luxury hotel management and managing sustainable tourism are made able to transfer to both developed and developing countries that adopt guest reviews on online platform. The implication and limitation of research are also provided to hotel and tourism industry for future application.

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach<br>I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2018

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Proceedings of the 5th International Conference on Finance and Economics

ISBN

978-80-7454-767-6

ISSN

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e-ISSN

neuvedeno

Počet stran výsledku

22

Strana od-do

488-510

Název nakladatele

Fakulta managementu a ekonomiky, UTB ve Zlíně

Místo vydání

Zlín

Místo konání akce

Ho Chi Minh City

Datum konání akce

20. 9. 2018

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

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