Role of Styles of Thinking on Perceived Price Fairness

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F18%3A63521208" target="_blank" >RIV/70883521:28120/18:63521208 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Role of Styles of Thinking on Perceived Price Fairness

Popis výsledku v původním jazyce

In recent years, there has been a lot of interest in styles of thinking (holistic versus analytic) as a driver of consumer behaviour. This research would extend the existing price fairness literature by incorporating cognitive factor i.e. styles of thinking, which is predicted to have significant influence on perceived price fairness. When exposed to negative and/or undesirable incident such as price increase, styles of thinking (holistic vs analytic) influences cognitive attribution. Moreover, this cognitive attribution would thereby influence price fairness perceptions. It is important for marketers and managers to understand the influence of cognitive thinking styles on perceived price fairness in order to maintain positive consumer’s perception of price, which can lead to positive outcomes and increase firms’ competitiveness.

Název v anglickém jazyce

Role of Styles of Thinking on Perceived Price Fairness

Popis výsledku anglicky

In recent years, there has been a lot of interest in styles of thinking (holistic versus analytic) as a driver of consumer behaviour. This research would extend the existing price fairness literature by incorporating cognitive factor i.e. styles of thinking, which is predicted to have significant influence on perceived price fairness. When exposed to negative and/or undesirable incident such as price increase, styles of thinking (holistic vs analytic) influences cognitive attribution. Moreover, this cognitive attribution would thereby influence price fairness perceptions. It is important for marketers and managers to understand the influence of cognitive thinking styles on perceived price fairness in order to maintain positive consumer’s perception of price, which can lead to positive outcomes and increase firms’ competitiveness.

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2018

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Management 2018 Management and The World in Motion, Challenges, Opportunities and Threats

ISBN

978-80-8165-301-8

ISSN

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e-ISSN

neuvedeno

Počet stran výsledku

6

Strana od-do

450-455

Název nakladatele

Prešovská univerzita v Prešove

Místo vydání

Prešov

Místo konání akce

Starý Smokovec

Datum konání akce

26. 9. 2018

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

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