CUSTOMERS’ CONSTRAINTS TOWARDS ONLINE BANKING TRANSACTION: A LITERATURE REVIEW

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F19%3A63523884" target="_blank" >RIV/70883521:28120/19:63523884 - isvavai.cz</a>

Výsledek na webu

<a href="https://www.ceeol.com/search/article-detail?id=820895" target="_blank" >https://www.ceeol.com/search/article-detail?id=820895</a>

DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

CUSTOMERS’ CONSTRAINTS TOWARDS ONLINE BANKING TRANSACTION: A LITERATURE REVIEW

Popis výsledku v původním jazyce

The internet and its accompanying technologies regarding the e-bankindustry’s products and services have been diversified in relations to customers’ needsand desires. In spite of improved quality of service delivery on banker-customertransactions facilitated by the increasing levels of adoption and use of newtechnologies, important variables that inhibit customers in their quest to engage insuccessful online banking transactions have been silent in the context of someemerging economies. Against this backdrop, the focus of the study was aimed atreviewing the antecedents and investigating the barriers of internet banking adoptionand acceptance from an emerging economy perspective. Document Analysis (DA) as aresearch technique for executing the general aim of the study was employed. The studypresents and highlights the leading constraints of online banking transaction adoption,notably; Infrastructural constraint, Behavioral Influence, Social Influence, Operating(Transaction) Cost, Perceived Credibility, Performance Expectancy, Effort Expectancy,and Perceived Knowledge were discovered as online banking customers’ constraints.In theory, the study adds up to broaden the scope of internet marketing in bankingfrom the perspectives of consumer behaviour in online banking transactions. Thepractical knowledge will help practitioners and industry players in the bankingfraternity to strategize and repose confidence in customers in their quest to engage inonline banking transactions.

Název v anglickém jazyce

CUSTOMERS’ CONSTRAINTS TOWARDS ONLINE BANKING TRANSACTION: A LITERATURE REVIEW

Popis výsledku anglicky

The internet and its accompanying technologies regarding the e-bankindustry’s products and services have been diversified in relations to customers’ needsand desires. In spite of improved quality of service delivery on banker-customertransactions facilitated by the increasing levels of adoption and use of newtechnologies, important variables that inhibit customers in their quest to engage insuccessful online banking transactions have been silent in the context of someemerging economies. Against this backdrop, the focus of the study was aimed atreviewing the antecedents and investigating the barriers of internet banking adoptionand acceptance from an emerging economy perspective. Document Analysis (DA) as aresearch technique for executing the general aim of the study was employed. The studypresents and highlights the leading constraints of online banking transaction adoption,notably; Infrastructural constraint, Behavioral Influence, Social Influence, Operating(Transaction) Cost, Perceived Credibility, Performance Expectancy, Effort Expectancy,and Perceived Knowledge were discovered as online banking customers’ constraints.In theory, the study adds up to broaden the scope of internet marketing in bankingfrom the perspectives of consumer behaviour in online banking transactions. Thepractical knowledge will help practitioners and industry players in the bankingfraternity to strategize and repose confidence in customers in their quest to engage inonline banking transactions.

Druh

J_ost - Ostatní články v recenzovaných periodicích

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2019

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Journal of Sustainable Development

ISSN

1857-6095

e-ISSN

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Svazek periodika

9

Číslo periodika v rámci svazku

23

Stát vydavatele periodika

MK - Republika Severní Makedonie

Počet stran výsledku

15

Strana od-do

29-43

Kód UT WoS článku

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EID výsledku v databázi Scopus

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