AN EMPIRICAL ANALYSIS OF TOURIST SATISFACTION: A CASE-STUDY OF ZLIN-ZOO IN THE CZECH REPUBLIC

Kód výsledku v IS VaVaI

RIV/70883521:28120/20:63524956 - isvavai.cz

Výsledek na webu

http://gtg.webhost.uoradea.ro/PDF/GTG-2spl-2020/gtg.302spl10-514.pdf

DOI - Digital Object Identifier

10.30892/gtg.302spl10-514

Jazyk výsledku

angličtina

Název v původním jazyce

AN EMPIRICAL ANALYSIS OF TOURIST SATISFACTION: A CASE-STUDY OF ZLIN-ZOO IN THE CZECH REPUBLIC

Popis výsledku v původním jazyce

This paper aims to assess the mediating role of tourist satisfaction based on certain antecedents and consequences for the fa mous zoo of the Moravian region in the Czech Republic. Relatively, the overlooked segment of the hospitality sector, particularly, the recreation segment is addressed by taking the case of the aforementioned zoo to analyze the antecedents and consequences of tourist satisfaction fr om visitors’ viewpoints. Hence, the assessment of the mediating role of tourist satisfaction by taking the case of Zoo in the recreation segment is the novel aspect, due to its thorough investigation about the role of significant antecedents and consequences. Based on the primary da ta and application of the PLS-SEM, results indicated direct and indirect effects, the construct ‘emotion’ significantly affects tourist satisfaction as a direct effect. Tourist satisfaction also predicts the recommendation/WoM and corporate image significantly while only ‘emotion’ is significant with respect to indirect effects. The study concludes that ‘emotion’ is an important antecedent for consideration, whilst recommendation/WoM, and corporate image are significant constructs of consequences related to tourist satisfaction. The study implications and limitations are considered whilst future research directions have been suggested in the end part of the paper.

Název v anglickém jazyce

AN EMPIRICAL ANALYSIS OF TOURIST SATISFACTION: A CASE-STUDY OF ZLIN-ZOO IN THE CZECH REPUBLIC

Popis výsledku anglicky

This paper aims to assess the mediating role of tourist satisfaction based on certain antecedents and consequences for the fa mous zoo of the Moravian region in the Czech Republic. Relatively, the overlooked segment of the hospitality sector, particularly, the recreation segment is addressed by taking the case of the aforementioned zoo to analyze the antecedents and consequences of tourist satisfaction fr om visitors’ viewpoints. Hence, the assessment of the mediating role of tourist satisfaction by taking the case of Zoo in the recreation segment is the novel aspect, due to its thorough investigation about the role of significant antecedents and consequences. Based on the primary da ta and application of the PLS-SEM, results indicated direct and indirect effects, the construct ‘emotion’ significantly affects tourist satisfaction as a direct effect. Tourist satisfaction also predicts the recommendation/WoM and corporate image significantly while only ‘emotion’ is significant with respect to indirect effects. The study concludes that ‘emotion’ is an important antecedent for consideration, whilst recommendation/WoM, and corporate image are significant constructs of consequences related to tourist satisfaction. The study implications and limitations are considered whilst future research directions have been suggested in the end part of the paper.

Druh

J_SC - Článek v periodiku v databázi SCOPUS

CEP obor

—

OECD FORD obor

50204 - Business and management

Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2020

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Geojournal of Tourism and Geosites

ISSN

2065-0817

e-ISSN

—

Svazek periodika

30

Číslo periodika v rámci svazku

2

Stát vydavatele periodika

RO - Rumunsko

Počet stran výsledku

9

Strana od-do

852-860

Kód UT WoS článku

—

EID výsledku v databázi Scopus

2-s2.0-85090873690