AN EMPIRICAL ANALYSIS OF TOURIST SATISFACTION: A CASE-STUDY OF ZLIN-ZOO IN THE CZECH REPUBLIC
Popis výsledku
Identifikátory výsledku
Kód výsledku v IS VaVaI
Výsledek na webu
http://gtg.webhost.uoradea.ro/PDF/GTG-2spl-2020/gtg.302spl10-514.pdf
DOI - Digital Object Identifier
Alternativní jazyky
Jazyk výsledku
angličtina
Název v původním jazyce
AN EMPIRICAL ANALYSIS OF TOURIST SATISFACTION: A CASE-STUDY OF ZLIN-ZOO IN THE CZECH REPUBLIC
Popis výsledku v původním jazyce
This paper aims to assess the mediating role of tourist satisfaction based on certain antecedents and consequences for the fa mous zoo of the Moravian region in the Czech Republic. Relatively, the overlooked segment of the hospitality sector, particularly, the recreation segment is addressed by taking the case of the aforementioned zoo to analyze the antecedents and consequences of tourist satisfaction fr om visitors’ viewpoints. Hence, the assessment of the mediating role of tourist satisfaction by taking the case of Zoo in the recreation segment is the novel aspect, due to its thorough investigation about the role of significant antecedents and consequences. Based on the primary da ta and application of the PLS-SEM, results indicated direct and indirect effects, the construct ‘emotion’ significantly affects tourist satisfaction as a direct effect. Tourist satisfaction also predicts the recommendation/WoM and corporate image significantly while only ‘emotion’ is significant with respect to indirect effects. The study concludes that ‘emotion’ is an important antecedent for consideration, whilst recommendation/WoM, and corporate image are significant constructs of consequences related to tourist satisfaction. The study implications and limitations are considered whilst future research directions have been suggested in the end part of the paper.
Název v anglickém jazyce
AN EMPIRICAL ANALYSIS OF TOURIST SATISFACTION: A CASE-STUDY OF ZLIN-ZOO IN THE CZECH REPUBLIC
Popis výsledku anglicky
This paper aims to assess the mediating role of tourist satisfaction based on certain antecedents and consequences for the fa mous zoo of the Moravian region in the Czech Republic. Relatively, the overlooked segment of the hospitality sector, particularly, the recreation segment is addressed by taking the case of the aforementioned zoo to analyze the antecedents and consequences of tourist satisfaction fr om visitors’ viewpoints. Hence, the assessment of the mediating role of tourist satisfaction by taking the case of Zoo in the recreation segment is the novel aspect, due to its thorough investigation about the role of significant antecedents and consequences. Based on the primary da ta and application of the PLS-SEM, results indicated direct and indirect effects, the construct ‘emotion’ significantly affects tourist satisfaction as a direct effect. Tourist satisfaction also predicts the recommendation/WoM and corporate image significantly while only ‘emotion’ is significant with respect to indirect effects. The study concludes that ‘emotion’ is an important antecedent for consideration, whilst recommendation/WoM, and corporate image are significant constructs of consequences related to tourist satisfaction. The study implications and limitations are considered whilst future research directions have been suggested in the end part of the paper.
Klasifikace
Druh
JSC - Článek v periodiku v databázi SCOPUS
CEP obor
—
OECD FORD obor
50204 - Business and management
Návaznosti výsledku
Projekt
—
Návaznosti
S - Specificky vyzkum na vysokych skolach
Ostatní
Rok uplatnění
2020
Kód důvěrnosti údajů
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Údaje specifické pro druh výsledku
Název periodika
Geojournal of Tourism and Geosites
ISSN
2065-0817
e-ISSN
—
Svazek periodika
30
Číslo periodika v rámci svazku
2
Stát vydavatele periodika
RO - Rumunsko
Počet stran výsledku
9
Strana od-do
852-860
Kód UT WoS článku
—
EID výsledku v databázi Scopus
2-s2.0-85090873690
Základní informace
Druh výsledku
JSC - Článek v periodiku v databázi SCOPUS
OECD FORD
Business and management
Rok uplatnění
2020