KEY OPERATIONAL FACTORS FOR CUSTOMER RETENTION AT SUPERMARKETS IN VIETNAM

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F20%3A63526007" target="_blank" >RIV/70883521:28120/20:63526007 - isvavai.cz</a>

Výsledek na webu

<a href="https://digilib.k.utb.cz/handle/10563/45995" target="_blank" >https://digilib.k.utb.cz/handle/10563/45995</a>

DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

KEY OPERATIONAL FACTORS FOR CUSTOMER RETENTION AT SUPERMARKETS IN VIETNAM

Popis výsledku v původním jazyce

In the technology revolution era and the emerging competitive market of Vietnam, Customer retention has become a critical issue for retailers’ survival and development while supermarket shopping frequency has decreased in recent years. For this study, the Descriptive Research, through In-depth interview and Questionnaire, is employed to observe the shopping frequency, attitudes, beliefs, prejudices, preferences, motives, opinions of shoppers for the key operational factors (including People, Products, Premises, Price, Stock, Systems, and Services) and Customer retention at Supermarkets in the context that other types of physical stores (e.g. convenience stores, mini-marts) and Online-retailers have been becoming their critical competitors. Furthermore, Correlation and Linear Regression analysis will be associated to examine the relationships and impacts of these seven factors on Customer retention in the form of Retail operations framework. Expectedly, the research findings may be considered as supplements for the previous concepts as well as considered as new component(s) of Operational Management Models used in retailing.

Název v anglickém jazyce

KEY OPERATIONAL FACTORS FOR CUSTOMER RETENTION AT SUPERMARKETS IN VIETNAM

Popis výsledku anglicky

In the technology revolution era and the emerging competitive market of Vietnam, Customer retention has become a critical issue for retailers’ survival and development while supermarket shopping frequency has decreased in recent years. For this study, the Descriptive Research, through In-depth interview and Questionnaire, is employed to observe the shopping frequency, attitudes, beliefs, prejudices, preferences, motives, opinions of shoppers for the key operational factors (including People, Products, Premises, Price, Stock, Systems, and Services) and Customer retention at Supermarkets in the context that other types of physical stores (e.g. convenience stores, mini-marts) and Online-retailers have been becoming their critical competitors. Furthermore, Correlation and Linear Regression analysis will be associated to examine the relationships and impacts of these seven factors on Customer retention in the form of Retail operations framework. Expectedly, the research findings may be considered as supplements for the previous concepts as well as considered as new component(s) of Operational Management Models used in retailing.

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

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Návaznosti

V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Rok uplatnění

2020

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Proceedings of the 6th International Conference on Finance and Economics

ISBN

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ISSN

2571-4287

e-ISSN

2695-1215

Počet stran výsledku

29

Strana od-do

112-140

Název nakladatele

Univerzita Tomáše Bati ve Zlíně

Místo vydání

Zlín

Místo konání akce

Ho Chi Minh City

Datum konání akce

18. 11. 2020

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

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