Engaging Consumers in the Sharing Economy: A Proposed Empirical Study from the Perspective of an Emerging Country

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F20%3A63526039" target="_blank" >RIV/70883521:28120/20:63526039 - isvavai.cz</a>

Výsledek na webu

<a href="http://hdl.handle.net/10563/45937" target="_blank" >http://hdl.handle.net/10563/45937</a>

DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Engaging Consumers in the Sharing Economy: A Proposed Empirical Study from the Perspective of an Emerging Country

Popis výsledku v původním jazyce

The advances in technology along with the increasing consumption awareness of consumers have driven the growth of the sharing economy. This innovative business model allows faster communication and greater collaboration of sharing resources among people. Its conceivable disruption to existing conventional businesses and pro-environmental implications have caught the attention of various players from the industry, government and the academic sector as well. Likewise, this drew the attention of many consumers in different parts of the globe and fostered more usage over the years. Therefore, this paper primarily aims to explore the different factors influencing consumers participation in sharing economy from the academic literature and subsequently propose a research framework for future empirical investigation. A literature review involving content analysis was carried out to examine the existing account of related research from the Scopus and Web of Science databases. The review findings reveal that economic, hedonic, environmental and social benefits mainly motivate consumers to use products and services in the sharing economy. Meanwhile, lack of trust, perceived risk, lack of awareness and efficacy discouraged participation. However, these empirical findings were mainly gathered from consumers in developed countries despite the exponential growth of sharing economy businesses in developing or emerging countries. Thus, a conceptual study is proposed to be undertaken from the perspective of an emerging country. This will further offer comprehensive insights on the growing research area concerning the sharing economy

Název v anglickém jazyce

Engaging Consumers in the Sharing Economy: A Proposed Empirical Study from the Perspective of an Emerging Country

Popis výsledku anglicky

The advances in technology along with the increasing consumption awareness of consumers have driven the growth of the sharing economy. This innovative business model allows faster communication and greater collaboration of sharing resources among people. Its conceivable disruption to existing conventional businesses and pro-environmental implications have caught the attention of various players from the industry, government and the academic sector as well. Likewise, this drew the attention of many consumers in different parts of the globe and fostered more usage over the years. Therefore, this paper primarily aims to explore the different factors influencing consumers participation in sharing economy from the academic literature and subsequently propose a research framework for future empirical investigation. A literature review involving content analysis was carried out to examine the existing account of related research from the Scopus and Web of Science databases. The review findings reveal that economic, hedonic, environmental and social benefits mainly motivate consumers to use products and services in the sharing economy. Meanwhile, lack of trust, perceived risk, lack of awareness and efficacy discouraged participation. However, these empirical findings were mainly gathered from consumers in developed countries despite the exponential growth of sharing economy businesses in developing or emerging countries. Thus, a conceptual study is proposed to be undertaken from the perspective of an emerging country. This will further offer comprehensive insights on the growing research area concerning the sharing economy

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

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Návaznosti

V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Rok uplatnění

2020

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

DOKBAT 2020 - 16th International Bata Conference for Ph.D. Students and Young Researchers

ISBN

978-80-7454-935-9

ISSN

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e-ISSN

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Počet stran výsledku

14

Strana od-do

446-459

Název nakladatele

Univerzita Tomáše Bati ve Zlíně, Fakulta managementu a ekonomiky

Místo vydání

Zlín

Místo konání akce

Zlín

Datum konání akce

2. 9. 2020

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

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