Design management as crucial creative essence for business success in small and medium-sized enterprises

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F20%3A63526261" target="_blank" >RIV/70883521:28120/20:63526261 - isvavai.cz</a>

Nalezeny alternativní kódy

RIV/70883521:28130/20:63526261

Výsledek na webu

<a href="https://journals.vgtu.lt/index.php/CS/article/view/9904" target="_blank" >https://journals.vgtu.lt/index.php/CS/article/view/9904</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.3846/cs.2020.9904" target="_blank" >10.3846/cs.2020.9904</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Design management as crucial creative essence for business success in small and medium-sized enterprises

Popis výsledku v původním jazyce

The main purpose of this paper is to work with a proposal that small and medium-sized enterprises are aware of the importance of design and also attribute an important role to it in the competition in the future. Is design really a company’s potential and will it be of greater importance to companies? The approach is based on theoretical sources and completed studies dealing with design management and its relation to prosperity. Two hypotheses, that verify the thesis, are statistically tested on the significance level 0.05. Practical implications confirm the thesis and undisputedly support the issue of the importance of design for business success in small and medium-sized enterprises. Both in the area of increasing the competitive potential and the increasing importance in the future. Therefore, future commercial impact is proven by statistical tests. The originality of the article lies primarily in the data freshness in connection with the current economic situation. There is a prediction that the Czech gross domestic product is at its peak and significant growth is not expected. It means that this is the last opportunity for companies to prepare for hyper-competition. One of the power that companies have at their disposal to assure a place in the market is design management. © 2020 The Author(s).

Název v anglickém jazyce

Design management as crucial creative essence for business success in small and medium-sized enterprises

Popis výsledku anglicky

The main purpose of this paper is to work with a proposal that small and medium-sized enterprises are aware of the importance of design and also attribute an important role to it in the competition in the future. Is design really a company’s potential and will it be of greater importance to companies? The approach is based on theoretical sources and completed studies dealing with design management and its relation to prosperity. Two hypotheses, that verify the thesis, are statistically tested on the significance level 0.05. Practical implications confirm the thesis and undisputedly support the issue of the importance of design for business success in small and medium-sized enterprises. Both in the area of increasing the competitive potential and the increasing importance in the future. Therefore, future commercial impact is proven by statistical tests. The originality of the article lies primarily in the data freshness in connection with the current economic situation. There is a prediction that the Czech gross domestic product is at its peak and significant growth is not expected. It means that this is the last opportunity for companies to prepare for hyper-competition. One of the power that companies have at their disposal to assure a place in the market is design management. © 2020 The Author(s).

Druh

J_SC - Článek v periodiku v databázi SCOPUS

CEP obor

—

OECD FORD obor

50204 - Business and management

Projekt

<a href="/cs/project/TL02000255" target="_blank" >TL02000255: Manažerský model hodnoty designu pro konkurenceschopnost MSP v ČR</a><br>

Návaznosti

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Rok uplatnění

2020

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Creativity Studies

ISSN

2345-0479

e-ISSN

—

Svazek periodika

13

Číslo periodika v rámci svazku

1

Stát vydavatele periodika

LT - Litevská republika

Počet stran výsledku

12

Strana od-do

87-98

Kód UT WoS článku

—

EID výsledku v databázi Scopus

2-s2.0-85078472709