Effect of COVID-19 on Consumers: Preparation for Online Sales

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F21%3A63529258" target="_blank" >RIV/70883521:28120/21:63529258 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Effect of COVID-19 on Consumers: Preparation for Online Sales

Popis výsledku v původním jazyce

COVID-19 affects everyone&apos;s everyday lives. Millions of people around the planet have been told to sit at home. In this respect, businesses have been vulnerable to significant transformations. Workplace activities in a variety of companies have become automated. The impact of digital modernisation on efficiency and business culture has been extensively researched. Meanwhile, the effect of COVID-19 on customers and the nature of consumption has earned relatively little coverage. Managers often adopt a wait-and-see attitude on the impact of COVID-19 on revenues. Consumers are going through the pandemic, so specific improvements will remain long-lasting well though the crisis has eased. They are investigating the pandemic as a catalyst of systemic transition in demand and economic development in the marketplace. Managers can respond to the digital transformation of the economy to recover or even further improve sales after COVID-19. Research background: The new infection made our lives different and transferred many kinds of sales in the digital field. Purpose of the article: In this paper, we will explore how pandemic accelerated the growth of e-commerce. Methods: This study is mostly concentrated on a systematic inquiry of past papers, journal articles and conference proceedings, books and book chapters as well, which are primarily indexed in the reputable databases. Findings and value-added: We encourage managers to develop innovative digital-sales initiatives to prepare for the digital transformations of the market.

Název v anglickém jazyce

Effect of COVID-19 on Consumers: Preparation for Online Sales

Popis výsledku anglicky

COVID-19 affects everyone&apos;s everyday lives. Millions of people around the planet have been told to sit at home. In this respect, businesses have been vulnerable to significant transformations. Workplace activities in a variety of companies have become automated. The impact of digital modernisation on efficiency and business culture has been extensively researched. Meanwhile, the effect of COVID-19 on customers and the nature of consumption has earned relatively little coverage. Managers often adopt a wait-and-see attitude on the impact of COVID-19 on revenues. Consumers are going through the pandemic, so specific improvements will remain long-lasting well though the crisis has eased. They are investigating the pandemic as a catalyst of systemic transition in demand and economic development in the marketplace. Managers can respond to the digital transformation of the economy to recover or even further improve sales after COVID-19. Research background: The new infection made our lives different and transferred many kinds of sales in the digital field. Purpose of the article: In this paper, we will explore how pandemic accelerated the growth of e-commerce. Methods: This study is mostly concentrated on a systematic inquiry of past papers, journal articles and conference proceedings, books and book chapters as well, which are primarily indexed in the reputable databases. Findings and value-added: We encourage managers to develop innovative digital-sales initiatives to prepare for the digital transformations of the market.

Druh

O - Ostatní výsledky

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2021

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů