The Impact of Social Media on Small and Medium Enterprises (SMEs) in the Service-Based Organizations

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F21%3A63529678" target="_blank" >RIV/70883521:28120/21:63529678 - isvavai.cz</a>

Výsledek na webu

<a href="https://books.google.cz/books?id=zCo4EAAAQBAJ&pg=PA16&dq=The+Impact+of+Social+Media+on+Small+and+Medium+Enterprises+(SMEs)+in+the+Service-Based+Organizations&hl=sk&sa=X&ved=2ahUKEwjn4_3myP32AhWY76QKHTHZAJUQ6AF6BAgJEAI#v=onepage&q=The%20Impact%20of%20Social%20Media%20on%20Small%20and%20Medium%20Enterprises%20(SMEs)%20in%20the%20Service-Based%20Organizations&f=false" target="_blank" >https://books.google.cz/books?id=zCo4EAAAQBAJ&pg=PA16&dq=The+Impact+of+Social+Media+on+Small+and+Medium+Enterprises+(SMEs)+in+the+Service-Based+Organizations&hl=sk&sa=X&ved=2ahUKEwjn4_3myP32AhWY76QKHTHZAJUQ6AF6BAgJEAI#v=onepage&q=The%20Impact%20of%20Social%20Media%20on%20Small%20and%20Medium%20Enterprises%20(SMEs)%20in%20the%20Service-Based%20Organizations&f=false</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.34190/ESM.21.004" target="_blank" >10.34190/ESM.21.004</a>

Jazyk výsledku

angličtina

Název v původním jazyce

The Impact of Social Media on Small and Medium Enterprises (SMEs) in the Service-Based Organizations

Popis výsledku v původním jazyce

Social media has been an instrumental tool that Small and Medium Enterprises(SMEs) can benefit from integrating it&apos;s into their marketing systems towards their growth and development. The study revealed that SMEs are in the right direction by adopting social media as a game-changer towards their growth and development. Small and medium enterprises would enjoy possible benefits like an increase in customer base, market value, a modern tool for communication, and an increase in profitability. The researchers adopted the quantitative approach towards this study objective. Questionnaires distributed were therefore answered by the managerial staff of service-based organizations in the insurance industry. Out of the 135 questionnaires distributed, 105 returned were dully filled correctly for the data analysis. The approach of PLS-SEM software was used in analyzing the data to established the meaningful results of the findings. The findings of the study are beneficial to practitioners to reflects on their marketing strategies and also contribute to the academic field.

Název v anglickém jazyce

The Impact of Social Media on Small and Medium Enterprises (SMEs) in the Service-Based Organizations

Popis výsledku anglicky

Social media has been an instrumental tool that Small and Medium Enterprises(SMEs) can benefit from integrating it&apos;s into their marketing systems towards their growth and development. The study revealed that SMEs are in the right direction by adopting social media as a game-changer towards their growth and development. Small and medium enterprises would enjoy possible benefits like an increase in customer base, market value, a modern tool for communication, and an increase in profitability. The researchers adopted the quantitative approach towards this study objective. Questionnaires distributed were therefore answered by the managerial staff of service-based organizations in the insurance industry. Out of the 135 questionnaires distributed, 105 returned were dully filled correctly for the data analysis. The approach of PLS-SEM software was used in analyzing the data to established the meaningful results of the findings. The findings of the study are beneficial to practitioners to reflects on their marketing strategies and also contribute to the academic field.

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2021

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

ECSM 2021- Proceedings of the 8th European Conference on Social Media

ISBN

978-1-912764-63-1

ISSN

2055-7213

e-ISSN

2055-7221

Počet stran výsledku

7

Strana od-do

16-23

Název nakladatele

Academic Conferences and Publishing International Limited

Místo vydání

Reading

Místo konání akce

Larnaca

Datum konání akce

1. 7. 2021

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

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