The impact of social media use on the internationalisation of SMEs

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F22%3A63548838" target="_blank" >RIV/70883521:28120/22:63548838 - isvavai.cz</a>

Výsledek na webu

<a href="https://www.economics-sociology.eu/?884,en_the-impact-of-social-media-use-on-the-internationalisation-of-smes" target="_blank" >https://www.economics-sociology.eu/?884,en_the-impact-of-social-media-use-on-the-internationalisation-of-smes</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.14254/2071-789X.2022/15-1/17" target="_blank" >10.14254/2071-789X.2022/15-1/17</a>

Jazyk výsledku

angličtina

Název v původním jazyce

The impact of social media use on the internationalisation of SMEs

Popis výsledku v původním jazyce

Social media (SM) are one of the marketing tools growing in importance with increasing digitalisation. Companies use marketing to increase interest in their services or reach new customers. Therefore, SM can help companies access a new international market. The aim of this paper is to determine the impact of SM as a marketing strategy tool to gain a new market in the process of internationalisation of SMEs in the countries of Visegrad Four. The paper also evaluates differences in SM approaches according to the selected factors. To obtain relevant data, Tomas Bata University in Zlín organised empirical research in 2019-2020. The online form of the questionnaire was distributed among randomly selected SMEs. In total, 1,585 managers’ responses were analysed. The t-test was performed to compare means and the chisquare test was used to assess differences between variables. Data analysis was performed with SPSS 23 software. A statistically significant difference was found in the perception of the impact of SM on business performance. No statistically significant differences were shown in the case of SM use and the relation to internationalisation.

Název v anglickém jazyce

The impact of social media use on the internationalisation of SMEs

Popis výsledku anglicky

Social media (SM) are one of the marketing tools growing in importance with increasing digitalisation. Companies use marketing to increase interest in their services or reach new customers. Therefore, SM can help companies access a new international market. The aim of this paper is to determine the impact of SM as a marketing strategy tool to gain a new market in the process of internationalisation of SMEs in the countries of Visegrad Four. The paper also evaluates differences in SM approaches according to the selected factors. To obtain relevant data, Tomas Bata University in Zlín organised empirical research in 2019-2020. The online form of the questionnaire was distributed among randomly selected SMEs. In total, 1,585 managers’ responses were analysed. The t-test was performed to compare means and the chisquare test was used to assess differences between variables. Data analysis was performed with SPSS 23 software. A statistically significant difference was found in the perception of the impact of SM on business performance. No statistically significant differences were shown in the case of SM use and the relation to internationalisation.

Druh

J_imp - Článek v periodiku v databázi Web of Science

CEP obor

—

OECD FORD obor

50204 - Business and management

Projekt

—

Návaznosti

V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Rok uplatnění

2022

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Economics and Sociology

ISSN

2071-789X

e-ISSN

2306-3459

Svazek periodika

15

Číslo periodika v rámci svazku

1

Stát vydavatele periodika

UA - Ukrajina

Počet stran výsledku

16

Strana od-do

268-283

Kód UT WoS článku

000782850000017

EID výsledku v databázi Scopus

2-s2.0-85128464015