The role of generational cohorts in mobile banking adoption: evidence from South-Eastern Europe
Identifikátory výsledku
Kód výsledku v IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F22%3A63548998" target="_blank" >RIV/70883521:28120/22:63548998 - isvavai.cz</a>
Výsledek na webu
<a href="https://www.inderscienceonline.com/doi/epdf/10.1504/IJSTM.2022.123503" target="_blank" >https://www.inderscienceonline.com/doi/epdf/10.1504/IJSTM.2022.123503</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.1504/IJSTM.2022.123503" target="_blank" >10.1504/IJSTM.2022.123503</a>
Alternativní jazyky
Jazyk výsledku
angličtina
Název v původním jazyce
The role of generational cohorts in mobile banking adoption: evidence from South-Eastern Europe
Popis výsledku v původním jazyce
The extended unified theory of acceptance and use of technology (UTAUT2) model extensively explains consumers' behaviour. However, from the service providers' perspective, understanding the role of generational cohorts in technology acceptance is necessary. The paper explores this role in mobile banking adoption by investigating its moderating effect on the linkages between the antecedents of the UTAUT2 model and behavioural intention. The article uses the partial least square method and regressions with generation as a multi-categorical moderator to investigate the moderating effect in a sample of 959 individuals from South-Eastern Europe. Findings reveal that generations govern most of the linkages between the antecedents of UTAUT2 and behavioural intention. These relationships were stronger for generation Y than generation Z, while there were no differences between generation X and Y. The paper contributes to the literature by providing theoretical and practical insights in the context of developing countries
Název v anglickém jazyce
The role of generational cohorts in mobile banking adoption: evidence from South-Eastern Europe
Popis výsledku anglicky
The extended unified theory of acceptance and use of technology (UTAUT2) model extensively explains consumers' behaviour. However, from the service providers' perspective, understanding the role of generational cohorts in technology acceptance is necessary. The paper explores this role in mobile banking adoption by investigating its moderating effect on the linkages between the antecedents of the UTAUT2 model and behavioural intention. The article uses the partial least square method and regressions with generation as a multi-categorical moderator to investigate the moderating effect in a sample of 959 individuals from South-Eastern Europe. Findings reveal that generations govern most of the linkages between the antecedents of UTAUT2 and behavioural intention. These relationships were stronger for generation Y than generation Z, while there were no differences between generation X and Y. The paper contributes to the literature by providing theoretical and practical insights in the context of developing countries
Klasifikace
Druh
J<sub>SC</sub> - Článek v periodiku v databázi SCOPUS
CEP obor
—
OECD FORD obor
50202 - Applied Economics, Econometrics
Návaznosti výsledku
Projekt
—
Návaznosti
S - Specificky vyzkum na vysokych skolach
Ostatní
Rok uplatnění
2022
Kód důvěrnosti údajů
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Údaje specifické pro druh výsledku
Název periodika
International Journal of Services Technology and Management
ISSN
1460-6720
e-ISSN
1741-525X
Svazek periodika
28
Číslo periodika v rámci svazku
1-2
Stát vydavatele periodika
CH - Švýcarská konfederace
Počet stran výsledku
22
Strana od-do
24-45
Kód UT WoS článku
000815533800002
EID výsledku v databázi Scopus
2-s2.0-85133702897