Assessment of Green Consumer Behaviour Among Generation Y in the Czech Republic

Kód výsledku v IS VaVaI

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Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Assessment of Green Consumer Behaviour Among Generation Y in the Czech Republic

Popis výsledku v původním jazyce

The main objective of this paper is to assess the adequacy and reliability of the collected data using the adopted scale of green consumer behavior and then conducting exploratory factor analysis to determine the constructs&apos; reliability and the internal consistency of individual items. A questionnaire survey was carried out for this purpose. The green consumer behavior scale was used for the study&apos;s purposes. The first step was to use Jamovi software to assess the adequacy of the collected sample data using the Kaiser-Meyer-Olkin (KMO) and Bartlett&apos;s test of sphericity, followed by an analysis of the collected data&apos;s reliability using Cronbach&apos;s alpha. After ensuring adequacy and reliability, Adanco software was used to perform exploratory factor analysis (EFA). Desirable values of composite reliability are found for the preference factor and consumers&apos; willingness to pay a higher price. Higher than desirable values for consumer focus on the environment and tolerance of possibly lower quality &apos;green&apos; products indicate that some claims fulfilled some elements of duplication or redundancy. Furthermore, this reveals the fact that Generation Y customers recruited for this study are more inclined towards eco-friendly products and are even willing to compromise on the quality demanded of green products. The study discovered interesting patterns in establishing the fact that Czech Republic Generation Y consumers prefer green products and are willing to change their consumption habits to meet environmental needsAssessment of Green Consumer Behaviour Among Generation Y in the Czech RepublicThe main objective of this paper is to assess the adequacy and reliability of the collected data using the adopted scale of green consumer behavior and then conducting exploratory factor analysis to determine the constructs&apos; reliability and the internal consistency of individual items. A questionnaire survey was carried out for this purpose. The green consumer behavior scale was used for the study&apos;s purposes. The first step was to use Jamovi software to assess the adequacy of the collected sample data using the Kaiser-Meyer-Olkin (KMO) and Bartlett&apos;s test of sphericity, followed by an analysis of the collected data&apos;s reliability using Cronbach&apos;s alpha. After ensuring adequacy and reliability, Adanco software was used to perform exploratory factor analysis (EFA). Desirable values of composite reliability are found for the preference factor and consumers&apos; willingness to pay a higher price. Higher than desirable values for consumer focus on the environment and tolerance of possibly lower quality &apos;green&apos; products indicate that some claims fulfilled some elements of duplication or redundancy. Furthermore, this reveals the fact that Generation Y customers recruited for this study are more inclined towards eco-friendly products and are even willing to compromise on the quality demanded of green products. The study discovered interesting patterns in establishing the fact that Czech Republic Generation Y consumers prefer green products and are willing to change their consumption habits to meet environmental needs

Název v anglickém jazyce

Assessment of Green Consumer Behaviour Among Generation Y in the Czech Republic

Popis výsledku anglicky

The main objective of this paper is to assess the adequacy and reliability of the collected data using the adopted scale of green consumer behavior and then conducting exploratory factor analysis to determine the constructs&apos; reliability and the internal consistency of individual items. A questionnaire survey was carried out for this purpose. The green consumer behavior scale was used for the study&apos;s purposes. The first step was to use Jamovi software to assess the adequacy of the collected sample data using the Kaiser-Meyer-Olkin (KMO) and Bartlett&apos;s test of sphericity, followed by an analysis of the collected data&apos;s reliability using Cronbach&apos;s alpha. After ensuring adequacy and reliability, Adanco software was used to perform exploratory factor analysis (EFA). Desirable values of composite reliability are found for the preference factor and consumers&apos; willingness to pay a higher price. Higher than desirable values for consumer focus on the environment and tolerance of possibly lower quality &apos;green&apos; products indicate that some claims fulfilled some elements of duplication or redundancy. Furthermore, this reveals the fact that Generation Y customers recruited for this study are more inclined towards eco-friendly products and are even willing to compromise on the quality demanded of green products. The study discovered interesting patterns in establishing the fact that Czech Republic Generation Y consumers prefer green products and are willing to change their consumption habits to meet environmental needsAssessment of Green Consumer Behaviour Among Generation Y in the Czech RepublicThe main objective of this paper is to assess the adequacy and reliability of the collected data using the adopted scale of green consumer behavior and then conducting exploratory factor analysis to determine the constructs&apos; reliability and the internal consistency of individual items. A questionnaire survey was carried out for this purpose. The green consumer behavior scale was used for the study&apos;s purposes. The first step was to use Jamovi software to assess the adequacy of the collected sample data using the Kaiser-Meyer-Olkin (KMO) and Bartlett&apos;s test of sphericity, followed by an analysis of the collected data&apos;s reliability using Cronbach&apos;s alpha. After ensuring adequacy and reliability, Adanco software was used to perform exploratory factor analysis (EFA). Desirable values of composite reliability are found for the preference factor and consumers&apos; willingness to pay a higher price. Higher than desirable values for consumer focus on the environment and tolerance of possibly lower quality &apos;green&apos; products indicate that some claims fulfilled some elements of duplication or redundancy. Furthermore, this reveals the fact that Generation Y customers recruited for this study are more inclined towards eco-friendly products and are even willing to compromise on the quality demanded of green products. The study discovered interesting patterns in establishing the fact that Czech Republic Generation Y consumers prefer green products and are willing to change their consumption habits to meet environmental needs

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50201 - Economic Theory

Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2022

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

DOKBAT 2022 - 18th International Bata Conference for Ph.D. Students and Young Researchers

ISBN

978-80-7678-101-6

ISSN

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e-ISSN

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Počet stran výsledku

13

Strana od-do

332-344

Název nakladatele

Fakulta managementu a ekonomiky, UTB ve Zlíně

Místo vydání

Zlín

Místo konání akce

Zlín

Datum konání akce

14. 9. 2022

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

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