Factors influencing eWOM review adoption: An empirical evidence from Vietnam tourism website
Identifikátory výsledku
Kód výsledku v IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F23%3A63567158" target="_blank" >RIV/70883521:28120/23:63567158 - isvavai.cz</a>
Výsledek na webu
<a href="https://papers.academic-conferences.org/index.php/ecsm/article/view/1123/1066" target="_blank" >https://papers.academic-conferences.org/index.php/ecsm/article/view/1123/1066</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.34190/ecsm.10.1.1123" target="_blank" >10.34190/ecsm.10.1.1123</a>
Alternativní jazyky
Jazyk výsledku
angličtina
Název v původním jazyce
Factors influencing eWOM review adoption: An empirical evidence from Vietnam tourism website
Popis výsledku v původním jazyce
Based on the cognition-affection-behaviour model, this study investigates the effects of tie strength, homophily, source trustworthiness, and source expertise on e-WOM credibility (EWC), which in turn affects the attitude toward the product (ATP), the attitude toward the website (ATW), and the adoption of eWOM review (ERA). The study sample includes 527 travellers who purchased a full trip via the Viet travel website. This study used Structural Equation Modelling (SEM) to assess the suggested model, demonstrating a good fit. The findings show that tie strength, homophily, source trustworthiness, and source knowledge all have a substantial and favourable influence on EWC. Furthermore, homophily has a considerable and favourable influence on the source's strength and trustworthiness. The findings also show that EWC has a substantial and favourable influence on ATP, ATW, and ERA. This research adds to the literature by including several viewpoints and aspects from informational and interpersonal drivers. Furthermore, this research argues that these variables influence ERA via EWC and dual mind-sets (ATP and ATW).
Název v anglickém jazyce
Factors influencing eWOM review adoption: An empirical evidence from Vietnam tourism website
Popis výsledku anglicky
Based on the cognition-affection-behaviour model, this study investigates the effects of tie strength, homophily, source trustworthiness, and source expertise on e-WOM credibility (EWC), which in turn affects the attitude toward the product (ATP), the attitude toward the website (ATW), and the adoption of eWOM review (ERA). The study sample includes 527 travellers who purchased a full trip via the Viet travel website. This study used Structural Equation Modelling (SEM) to assess the suggested model, demonstrating a good fit. The findings show that tie strength, homophily, source trustworthiness, and source knowledge all have a substantial and favourable influence on EWC. Furthermore, homophily has a considerable and favourable influence on the source's strength and trustworthiness. The findings also show that EWC has a substantial and favourable influence on ATP, ATW, and ERA. This research adds to the literature by including several viewpoints and aspects from informational and interpersonal drivers. Furthermore, this research argues that these variables influence ERA via EWC and dual mind-sets (ATP and ATW).
Klasifikace
Druh
D - Stať ve sborníku
CEP obor
—
OECD FORD obor
50204 - Business and management
Návaznosti výsledku
Projekt
—
Návaznosti
S - Specificky vyzkum na vysokych skolach
Ostatní
Rok uplatnění
2023
Kód důvěrnosti údajů
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Údaje specifické pro druh výsledku
Název statě ve sborníku
Proceedings of the 10th European Conference on Social Media
ISBN
978-1-914587-65-8
ISSN
2055-7213
e-ISSN
2055-7221
Počet stran výsledku
8
Strana od-do
286-293
Název nakladatele
Academic Conferences and Publishing International Limited
Místo vydání
Reading
Místo konání akce
Krakov
Datum konání akce
18. 5. 2023
Typ akce podle státní příslušnosti
EUR - Evropská akce
Kód UT WoS článku
—