The moderating role of gamification toward intentions to use mobile payments applications in Bahrain: an integrated approach
Identifikátory výsledku
Kód výsledku v IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F23%3A63568878" target="_blank" >RIV/70883521:28120/23:63568878 - isvavai.cz</a>
Výsledek na webu
<a href="https://doi.org/10.1108/PRR-06-2022-0074" target="_blank" >https://doi.org/10.1108/PRR-06-2022-0074</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.1108/PRR-06-2022-0074" target="_blank" >10.1108/PRR-06-2022-0074</a>
Alternativní jazyky
Jazyk výsledku
angličtina
Název v původním jazyce
The moderating role of gamification toward intentions to use mobile payments applications in Bahrain: an integrated approach
Popis výsledku v původním jazyce
Purpose: Using an integrated theoretical model, this study aims to examine the moderating role of gamification in influencing intentions to use mobile payment applications in Bahrain. Design/methodology/approach: The current examination happens to be the first approximation in the context of Bahrain wherein an extended TPB-based model integrating variables from TAM and UTAUT2 is used along with gamification and situational influence to examine the intentions to use m-payment applications. Findings: The findings revealed that among the variates of the TPB, AT and PB significantly affect the intentions (IN) to use m-payment applications in Bahrain, but SN fails to affect intentions, similarly SI also fails to affect intentions thereby proving that the pandemic fails to drive the intention of the population under study toward using m-payment applications. However, when the application offers gamification (GM) features, SI significantly affects intentions through GM, thus experience along with situation drives intentions and this becomes the major theoretical contribution of the study. Practical implications: This examination offers useful practical implications in the form of the findings revealing that GM affects intentions to use m-payment applications and that GM moderates the relationship between perceived risk (PR) and IN, as well as SI and IN, which can be used by the service providers to improve the user experience and achieve better acceptance of their application. Originality/value: The novelty of the study lies in testing the integrated theoretical model in the context of a GCC nation, Bahrain.
Název v anglickém jazyce
The moderating role of gamification toward intentions to use mobile payments applications in Bahrain: an integrated approach
Popis výsledku anglicky
Purpose: Using an integrated theoretical model, this study aims to examine the moderating role of gamification in influencing intentions to use mobile payment applications in Bahrain. Design/methodology/approach: The current examination happens to be the first approximation in the context of Bahrain wherein an extended TPB-based model integrating variables from TAM and UTAUT2 is used along with gamification and situational influence to examine the intentions to use m-payment applications. Findings: The findings revealed that among the variates of the TPB, AT and PB significantly affect the intentions (IN) to use m-payment applications in Bahrain, but SN fails to affect intentions, similarly SI also fails to affect intentions thereby proving that the pandemic fails to drive the intention of the population under study toward using m-payment applications. However, when the application offers gamification (GM) features, SI significantly affects intentions through GM, thus experience along with situation drives intentions and this becomes the major theoretical contribution of the study. Practical implications: This examination offers useful practical implications in the form of the findings revealing that GM affects intentions to use m-payment applications and that GM moderates the relationship between perceived risk (PR) and IN, as well as SI and IN, which can be used by the service providers to improve the user experience and achieve better acceptance of their application. Originality/value: The novelty of the study lies in testing the integrated theoretical model in the context of a GCC nation, Bahrain.
Klasifikace
Druh
J<sub>SC</sub> - Článek v periodiku v databázi SCOPUS
CEP obor
—
OECD FORD obor
50201 - Economic Theory
Návaznosti výsledku
Projekt
—
Návaznosti
V - Vyzkumna aktivita podporovana z jinych verejnych zdroju
Ostatní
Rok uplatnění
2023
Kód důvěrnosti údajů
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Údaje specifické pro druh výsledku
Název periodika
PSU Research Review
ISSN
2399-1747
e-ISSN
2398-4007
Svazek periodika
neuveden
Číslo periodika v rámci svazku
neuvedeno
Stát vydavatele periodika
GB - Spojené království Velké Británie a Severního Irska
Počet stran výsledku
21
Strana od-do
—
Kód UT WoS článku
—
EID výsledku v databázi Scopus
2-s2.0-85171289811