The influence of selected social and psychological factors on online shopping behavior

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F25%3A63594938" target="_blank" >RIV/70883521:28120/25:63594938 - isvavai.cz</a>

Výsledek na webu

<a href="https://books.economic-research.pl/index.php/eep/catalog/book/122" target="_blank" >https://books.economic-research.pl/index.php/eep/catalog/book/122</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.24136/epp.proc.2025.2" target="_blank" >10.24136/epp.proc.2025.2</a>

Jazyk výsledku

angličtina

Název v původním jazyce

The influence of selected social and psychological factors on online shopping behavior

Popis výsledku v původním jazyce

Research background: Online shopping behavior is influenced by various psychological and so-cial factors that shape consumer purchasing decisions. Understanding these influences is essen-tial for developing effective marketing strategies, improving the purchasing process, and adapting to consumer preferences and technological advancements.Purpose of the article: This study aims to evaluate the impact of selected psychological and so-cial factors on consumer behavior in online shopping, specifically focusing on trust, risk percep-tion, internet experience, and social network exposure.Methods: An online questionnaire survey was conducted on a representative sample of the Czech internet population. Pearson’s Chi-square test was used to analyze the relationships between trust, risk perception, internet experience, and exposure to social networks.Findings and value added: A significant gender difference in risk perception was confirmed, with women perceiving online shopping as riskier than men. However, trust levels did not significantly affect shopping frequency. More experienced internet users perceived lower risk and shopped more frequently. Social network exposure had no statistically significant impact on online shopping behavior. These findings provide insights for optimizing online retail strategies and serve as a basis for future research on the psychological and social factors influencing e-commerce behavior.

Název v anglickém jazyce

The influence of selected social and psychological factors on online shopping behavior

Popis výsledku anglicky

Research background: Online shopping behavior is influenced by various psychological and so-cial factors that shape consumer purchasing decisions. Understanding these influences is essen-tial for developing effective marketing strategies, improving the purchasing process, and adapting to consumer preferences and technological advancements.Purpose of the article: This study aims to evaluate the impact of selected psychological and so-cial factors on consumer behavior in online shopping, specifically focusing on trust, risk percep-tion, internet experience, and social network exposure.Methods: An online questionnaire survey was conducted on a representative sample of the Czech internet population. Pearson’s Chi-square test was used to analyze the relationships between trust, risk perception, internet experience, and exposure to social networks.Findings and value added: A significant gender difference in risk perception was confirmed, with women perceiving online shopping as riskier than men. However, trust levels did not significantly affect shopping frequency. More experienced internet users perceived lower risk and shopped more frequently. Social network exposure had no statistically significant impact on online shopping behavior. These findings provide insights for optimizing online retail strategies and serve as a basis for future research on the psychological and social factors influencing e-commerce behavior.

Druh

D - Stať ve sborníku

CEP obor

—

OECD FORD obor

50202 - Applied Economics, Econometrics

Projekt

—

Návaznosti

V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Rok uplatnění

2025

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

CONTEMPORARY ISSUES IN ECONOMY PROCEEDINGS OF THE 13th INTERNATIONAL CONFERENCE ON APPLIED ECONOMICS: ECONOMICS AND FINANCE

ISBN

978-83-65605-76-4

ISSN

—

e-ISSN

2544-2384

Počet stran výsledku

8

Strana od-do

105-112

Název nakladatele

Instytut Badań Gospodarczych

Místo vydání

Olsztyn

Místo konání akce

Olsztyn

Datum konání akce

26. 6. 2025

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

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