Importance of University Social Media Communications in Czech Republic

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28130%2F13%3A43870590" target="_blank" >RIV/70883521:28130/13:43870590 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Importance of University Social Media Communications in Czech Republic

Popis výsledku v původním jazyce

Abstract?This article currently focuses on the problems of university communications with target groups in the Czech Republic. This issue has been chosen with respect to the on-going demographic crisis causing a decrease in the number of prospective university applicants. The topic reflects new trends in effective communication of university, i.e. social media communications and concentrates on prospective university applicants. The presented study introduces the results of sub-analyses carried out within selected Czech universities. The sub-analyses dealt with the problems of university social media profiles and their conceptuality, approach of individual universities towards profile administration and the importance of involving fans into communications on Czech university profiles. The necessary data have been gained using both primary and secondary research as well as with help of social media monitoring by Newton Media. The study concludes with the identification of common and dif

Název v anglickém jazyce

Importance of University Social Media Communications in Czech Republic

Popis výsledku anglicky

Abstract?This article currently focuses on the problems of university communications with target groups in the Czech Republic. This issue has been chosen with respect to the on-going demographic crisis causing a decrease in the number of prospective university applicants. The topic reflects new trends in effective communication of university, i.e. social media communications and concentrates on prospective university applicants. The presented study introduces the results of sub-analyses carried out within selected Czech universities. The sub-analyses dealt with the problems of university social media profiles and their conceptuality, approach of individual universities towards profile administration and the importance of involving fans into communications on Czech university profiles. The necessary data have been gained using both primary and secondary research as well as with help of social media monitoring by Newton Media. The study concludes with the identification of common and dif

Druh

D - Stať ve sborníku

CEP obor

AJ - Písemnictví, mas–media, audiovize

OECD FORD obor

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Projekt

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Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2013

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

RECENT ADVANCES in BUSINESS ADMINISTRATION, MARKETING and ECONOMICS

ISBN

978-1-61804-212-5

ISSN

2227-460X

e-ISSN

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Počet stran výsledku

7

Strana od-do

70-76

Název nakladatele

neuveden

Místo vydání

Benátky

Místo konání akce

Venice, Italie

Datum konání akce

28. 9. 2013

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

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