Health literacy and perception of social advertisement

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28130%2F15%3A43873773" target="_blank" >RIV/70883521:28130/15:43873773 - isvavai.cz</a>

Výsledek na webu

—

DOI - Digital Object Identifier

—

Jazyk výsledku

angličtina

Název v původním jazyce

Health literacy and perception of social advertisement

Popis výsledku v původním jazyce

Health literacy is one of a relatively now concept to health promotion that emphasizes the increasing individual responsibility for his/her health. This is one of the areas where the state can influence the attitudes of the population towards their health by means of public campaigns. The research shows that there are three key determinants of health in that field: personal, social and structural. Our paper focuses on one of the aspects, namely the social one. Specifically, the evaluation of anti-smoking social adverts by the undergraduates who were divided in two groups: smokers (N=210), non-smokers (N=150). The resulting findings have shown the differences between in perception of these adverts by smokers and non-smokers.

Název v anglickém jazyce

Health literacy and perception of social advertisement

Popis výsledku anglicky

Health literacy is one of a relatively now concept to health promotion that emphasizes the increasing individual responsibility for his/her health. This is one of the areas where the state can influence the attitudes of the population towards their health by means of public campaigns. The research shows that there are three key determinants of health in that field: personal, social and structural. Our paper focuses on one of the aspects, namely the social one. Specifically, the evaluation of anti-smoking social adverts by the undergraduates who were divided in two groups: smokers (N=210), non-smokers (N=150). The resulting findings have shown the differences between in perception of these adverts by smokers and non-smokers.

Druh

D - Stať ve sborníku

CEP obor

AJ - Písemnictví, mas–media, audiovize

OECD FORD obor

—

Projekt

—

Návaznosti

S - Specificky vyzkum na vysokych skolach

Rok uplatnění

2015

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Procedia - Economics and Finance

ISBN

—

ISSN

2212-5671

e-ISSN

—

Počet stran výsledku

6

Strana od-do

691-696

Název nakladatele

Elsevier

Místo vydání

USA

Místo konání akce

Praha

Datum konání akce

30. 10. 2014

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

—