Gender Differences In The Perception Of Celebrities By Adolescents

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28130%2F19%3A63523953" target="_blank" >RIV/70883521:28130/19:63523953 - isvavai.cz</a>

Výsledek na webu

<a href="https://www.futureacademy.org.uk/files/images/upload/ICEEPSY2018F18.pdf" target="_blank" >https://www.futureacademy.org.uk/files/images/upload/ICEEPSY2018F18.pdf</a>

DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Gender Differences In The Perception Of Celebrities By Adolescents

Popis výsledku v původním jazyce

The study deals with the perceptions of celebrity by Slovak adolescents (N=485). A quantitative research design, with a semantic differential was employed as the research method. The participating adolescents evaluated and conceptualized the term celebrity with the help of 35 bipolar adjectives, which allowed an investigation of gender differentiation in the perception of celebrities. The findings highlighted the fact that a marketing campaign with a celebrity message can be successful only if the celebrity has the qualities that adolescents appreciate in celebrities: physical attractiveness, inner and social attractiveness, as well as the attractiveness of the leader. This research revealed gender differentiation, particularly that boys and girls rated positively in different features of celebrity.

Název v anglickém jazyce

Gender Differences In The Perception Of Celebrities By Adolescents

Popis výsledku anglicky

The study deals with the perceptions of celebrity by Slovak adolescents (N=485). A quantitative research design, with a semantic differential was employed as the research method. The participating adolescents evaluated and conceptualized the term celebrity with the help of 35 bipolar adjectives, which allowed an investigation of gender differentiation in the perception of celebrities. The findings highlighted the fact that a marketing campaign with a celebrity message can be successful only if the celebrity has the qualities that adolescents appreciate in celebrities: physical attractiveness, inner and social attractiveness, as well as the attractiveness of the leader. This research revealed gender differentiation, particularly that boys and girls rated positively in different features of celebrity.

Druh

J_ost - Ostatní články v recenzovaných periodicích

CEP obor

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OECD FORD obor

50403 - Social topics (Women´s and gender studies; Social issues; Family studies; Social work)

Projekt

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Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2019

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

The European Proceedings of Social and Behavioural Sciences EpSBS

ISSN

2357-1330

e-ISSN

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Svazek periodika

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Číslo periodika v rámci svazku

LIII

Stát vydavatele periodika

GB - Spojené království Velké Británie a Severního Irska

Počet stran výsledku

6

Strana od-do

182-187

Kód UT WoS článku

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EID výsledku v databázi Scopus

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