Design Value Calculator: Enhancing Decision-Making with Game Data and System Dynamics

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28130%2F25%3A63583118" target="_blank" >RIV/70883521:28130/25:63583118 - isvavai.cz</a>

Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Design Value Calculator: Enhancing Decision-Making with Game Data and System Dynamics

Popis výsledku v původním jazyce

virual event. Product design plays a critical role in driving innovation across all areas of organizational management, from tangible products and services to marketing tools and business models. However, investing in design improvements where customers are already satisfied can lead to unnecessary costs and diminishing returns. The challenge is to strategically determine where design investments will truly add value.In this webinar, we will introduce an interactive board game developed by Tomas Bata University in Zlín (Czech Republic). The game, based on a System Dynamics model, simulates six years of economic development for a business and calculates the impact of product design changes on profitability. Participants will learn how this tool helps businesses identify weak points, assess design investments, and ultimately improve profitability.The game has been improved with better mechanics, gameplay, and a more targeted approach for different customer types, making it easier for companies to use in identifying design improvements.Learning Outcomes:Understand the dynamic relationship between product design and business profitability.Learn how to assess the value of design investments using a System Dynamics model.Explore how the board game simulates real-world economic scenarios to support better decision-making.Discover practical strategies for improving product design based on game results.Gain insights into how to use the game to gather key data for business growth.

Název v anglickém jazyce

Design Value Calculator: Enhancing Decision-Making with Game Data and System Dynamics

Popis výsledku anglicky

virual event. Product design plays a critical role in driving innovation across all areas of organizational management, from tangible products and services to marketing tools and business models. However, investing in design improvements where customers are already satisfied can lead to unnecessary costs and diminishing returns. The challenge is to strategically determine where design investments will truly add value.In this webinar, we will introduce an interactive board game developed by Tomas Bata University in Zlín (Czech Republic). The game, based on a System Dynamics model, simulates six years of economic development for a business and calculates the impact of product design changes on profitability. Participants will learn how this tool helps businesses identify weak points, assess design investments, and ultimately improve profitability.The game has been improved with better mechanics, gameplay, and a more targeted approach for different customer types, making it easier for companies to use in identifying design improvements.Learning Outcomes:Understand the dynamic relationship between product design and business profitability.Learn how to assess the value of design investments using a System Dynamics model.Explore how the board game simulates real-world economic scenarios to support better decision-making.Discover practical strategies for improving product design based on game results.Gain insights into how to use the game to gather key data for business growth.

Druh

W - Uspořádání workshopu

CEP obor

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OECD FORD obor

60500 - Other Humanities and the Arts

Projekt

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Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2025

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Místo konání akce

virtulní event

Stát konání akce

US - Spojené státy americké

Datum zahájení akce

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Datum ukončení akce

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Celkový počet účastníků

147

Počet zahraničních účastníků

147

Typ akce podle státní přísl. účastníků

WRD - Celosvětová akce