Building a smart system of pilgrimage tourism through a mobile application for Mary's Way in Slovakia

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28130%2F25%3A63594398" target="_blank" >RIV/70883521:28130/25:63594398 - isvavai.cz</a>

Výsledek na webu

<a href="http://dx.doi.org/10.1007/978-981-97-3698-0_27" target="_blank" >http://dx.doi.org/10.1007/978-981-97-3698-0_27</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.1007/978-981-97-3698-0_27" target="_blank" >10.1007/978-981-97-3698-0_27</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Building a smart system of pilgrimage tourism through a mobile application for Mary's Way in Slovakia

Popis výsledku v původním jazyce

The paper is focused on the example of one pilgrimage route, “Way of Mary”, in the field of building pilgrimage tourism in Slovakia within the rurAllure project supported by the European Commission, Horizon 2020. Smart tourism and slow tourism combined with pilgrimage is one of the attractive options that respond to the demands of today’s customers. One smart pilgrimage tourism approach is creating a mobile application developed within the project that emphasises a personalised approach. The research findings based on content analysis pointed to five key themes that form the core of the mobile application’s appeal to pilgrimage tourists. There are: (1) pilgrimage sites, (2) natural heritage sites, (3) ethnographic and cultural attractions, (4) experiential spots, and (5) narratives. The platform developed as part of the rurAllure project will provide pilgrims with unique and interactive opportunities to explore the pilgrimage routes in a new and enriching way and encourage a smart, sustainable, slow, and customer-oriented approach.

Název v anglickém jazyce

Building a smart system of pilgrimage tourism through a mobile application for Mary's Way in Slovakia

Popis výsledku anglicky

The paper is focused on the example of one pilgrimage route, “Way of Mary”, in the field of building pilgrimage tourism in Slovakia within the rurAllure project supported by the European Commission, Horizon 2020. Smart tourism and slow tourism combined with pilgrimage is one of the attractive options that respond to the demands of today’s customers. One smart pilgrimage tourism approach is creating a mobile application developed within the project that emphasises a personalised approach. The research findings based on content analysis pointed to five key themes that form the core of the mobile application’s appeal to pilgrimage tourists. There are: (1) pilgrimage sites, (2) natural heritage sites, (3) ethnographic and cultural attractions, (4) experiential spots, and (5) narratives. The platform developed as part of the rurAllure project will provide pilgrims with unique and interactive opportunities to explore the pilgrimage routes in a new and enriching way and encourage a smart, sustainable, slow, and customer-oriented approach.

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50802 - Media and socio-cultural communication

Projekt

—

Návaznosti

N - Vyzkumna aktivita podporovana z neverejnych zdroju

Rok uplatnění

2025

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Smart Innovation, Systems and Technologies

ISBN

978-981-9736-97-3

ISSN

2190-3018

e-ISSN

2190-3026

Počet stran výsledku

10

Strana od-do

389-398

Název nakladatele

Springer Nature Singapore Pte Ltd.

Místo vydání

Singapur

Místo konání akce

Praha

Datum konání akce

30. 11. 2023

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

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