Creativity and creative teaching in marketing communication

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28130%2F25%3A63601078" target="_blank" >RIV/70883521:28130/25:63601078 - isvavai.cz</a>

Výsledek na webu

<a href="http://chrome-extension://efaidnbmnnnibpcajpcglclefindmkaj/https://crea.fmk.sk/wp-content/uploads/2025/10/2025_CREA_PUBLIKACIA_A5_FINAL_EN.pdf" target="_blank" >http://chrome-extension://efaidnbmnnnibpcajpcglclefindmkaj/https://crea.fmk.sk/wp-content/uploads/2025/10/2025_CREA_PUBLIKACIA_A5_FINAL_EN.pdf</a>

DOI - Digital Object Identifier

—

Jazyk výsledku

angličtina

Název v původním jazyce

Creativity and creative teaching in marketing communication

Popis výsledku v původním jazyce

Creativity and Creative Teaching in Marketing Communication focuses on creativity as a key competence in marketing communication and higher education. The publication provides a theoretical framework for understanding creativity, its role in contemporary education and business practice, and the connection between academia and the creative industries. It also presents the results of an international research study conducted in the Czech Republic, Poland, and Slovakia, exploring perceptions of creativity among university students, educators, and professionals from creative and advertising agencies.A substantial part of the book is devoted to fifteen practical creative methods and tools designed for teaching marketing communication, which can be easily implemented in university courses. The publication is intended primarily for university educators, students, and practitioners in marketing and creative communication, and serves as a methodological and inspirational resource for fostering creative thinking, innovative teaching approaches, and the effective integration of theory and practice.

Název v anglickém jazyce

Creativity and creative teaching in marketing communication

Popis výsledku anglicky

Creativity and Creative Teaching in Marketing Communication focuses on creativity as a key competence in marketing communication and higher education. The publication provides a theoretical framework for understanding creativity, its role in contemporary education and business practice, and the connection between academia and the creative industries. It also presents the results of an international research study conducted in the Czech Republic, Poland, and Slovakia, exploring perceptions of creativity among university students, educators, and professionals from creative and advertising agencies.A substantial part of the book is devoted to fifteen practical creative methods and tools designed for teaching marketing communication, which can be easily implemented in university courses. The publication is intended primarily for university educators, students, and practitioners in marketing and creative communication, and serves as a methodological and inspirational resource for fostering creative thinking, innovative teaching approaches, and the effective integration of theory and practice.

Druh

B - Odborná kniha

CEP obor

—

OECD FORD obor

50802 - Media and socio-cultural communication

Projekt

—

Návaznosti

V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Rok uplatnění

2025

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

ISBN

978-80-572-0507-4

Počet stran knihy

402

Název nakladatele

UNIV SS CYRIL &amp; METHODIUS TRNAVA-UCM TRNAVA

Místo vydání

Trnava

Kód UT WoS knihy

—