Marketing knowledge and the barriers of SME´s entrepreneurship

Kód výsledku v IS VaVaI

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Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Marketing knowledge and the barriers of SME´s entrepreneurship

Popis výsledku v původním jazyce

Paper presents the results of survey realized in year 2014 among the owners and managers of small and middle tourism and hospitality enterprises in the Region of South Moravia and Region of Vysočina investigating the barriers in the internal and externalenvironment for the entrepreneurship development. The main objective was to find out the perception of knowledge and specifically the perception of marketing knowledge, skills and competences as the barriers of business development and their relationship to some characteristics of surveyed companies. Results reveals ? among all others - that there is the statistically approved significant relationship between the perception of the impact of both types of knowledge on profitability and real profitability of companies as well there is statistically significant relationship between market orientation(domestic versus foreign market) and perception of importance of marketing distribution.

Název v anglickém jazyce

Marketing knowledge and the barriers of SME´s entrepreneurship

Popis výsledku anglicky

Paper presents the results of survey realized in year 2014 among the owners and managers of small and middle tourism and hospitality enterprises in the Region of South Moravia and Region of Vysočina investigating the barriers in the internal and externalenvironment for the entrepreneurship development. The main objective was to find out the perception of knowledge and specifically the perception of marketing knowledge, skills and competences as the barriers of business development and their relationship to some characteristics of surveyed companies. Results reveals ? among all others - that there is the statistically approved significant relationship between the perception of the impact of both types of knowledge on profitability and real profitability of companies as well there is statistically significant relationship between market orientation(domestic versus foreign market) and perception of importance of marketing distribution.

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50204 - Business and management

Projekt

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Návaznosti

V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Rok uplatnění

2014

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Marketing identity: Explosion of Innovations

ISBN

978-80-8105-666-6

ISSN

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e-ISSN

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Počet stran výsledku

26

Strana od-do

27-52

Název nakladatele

Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava, Slovak Republic

Místo vydání

Trnava

Místo konání akce

Trnava

Datum konání akce

1. 1. 2014

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

000358899600002