Sustainable packaging in footwear industry: Case study of PUMA

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F71226401%3A_____%2F21%3AN0100489" target="_blank" >RIV/71226401:_____/21:N0100489 - isvavai.cz</a>

Výsledek na webu

<a href="https://jems.sciview.net/index.php/jems/issue/view/11" target="_blank" >https://jems.sciview.net/index.php/jems/issue/view/11</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.14254/jems.2021.6-1.2" target="_blank" >10.14254/jems.2021.6-1.2</a>

Jazyk výsledku

angličtina

Název v původním jazyce

Sustainable packaging in footwear industry: Case study of PUMA

Popis výsledku v původním jazyce

Purpose. Modern companies are more focused on the life cycle of their products, so it comes also with sustainable packaging of products. Some companies do this on their own initiative, others because of customer&#039;s pressure. There are already several experiments, where companies introduced packaging that can be disposed of in an environmentally friendly way or reused. The main goal of the paper is to describe case study of sustainable packaging in the footwear industry. Main findings and implications. Even big producers of shoes are facing troubles with sustainable packaging solutions. The case study shows why PUMA abandoned the new sustainable packaging of shoes. After trying sustainable packaging, PUMA returned to the classic cardboard box in 2015.

Název v anglickém jazyce

Sustainable packaging in footwear industry: Case study of PUMA

Popis výsledku anglicky

Purpose. Modern companies are more focused on the life cycle of their products, so it comes also with sustainable packaging of products. Some companies do this on their own initiative, others because of customer&#039;s pressure. There are already several experiments, where companies introduced packaging that can be disposed of in an environmentally friendly way or reused. The main goal of the paper is to describe case study of sustainable packaging in the footwear industry. Main findings and implications. Even big producers of shoes are facing troubles with sustainable packaging solutions. The case study shows why PUMA abandoned the new sustainable packaging of shoes. After trying sustainable packaging, PUMA returned to the classic cardboard box in 2015.

Druh

J_ost - Ostatní články v recenzovaných periodicích

CEP obor

—

OECD FORD obor

50202 - Applied Economics, Econometrics

Projekt

—

Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2021

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název periodika

Economics, Management and Sustainability

ISSN

2520-6303

e-ISSN

—

Svazek periodika

6

Číslo periodika v rámci svazku

1

Stát vydavatele periodika

PL - Polská republika

Počet stran výsledku

7

Strana od-do

27-33

Kód UT WoS článku

—

EID výsledku v databázi Scopus

—