Students as a Specific Segment of Banking Sector - Case Study

Kód výsledku v IS VaVaI

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Výsledek na webu

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DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

Students as a Specific Segment of Banking Sector - Case Study

Popis výsledku v původním jazyce

After the global financial and economic crisis, the competition in the banking market has intensified significantly. A common suggestion is that banks have to focus on the needs, wants, expectations and requirements of clients. To be successful in this competitive fight, banks ought to respond to the growing competition in the banking market by usage of market segmentation techniques. Although banking sector have been a topic of interest to many studies and researches since 1960s and 1970s, students as a specific banking segment was not for a long time in the center of attention of researchers. This article focuses on the students as a specific segment of banking sector, their wants and needs. This paper is based on a data that were gathered through author's research and processed with appropriate statistical methods. Results of the author's research indicate that students have a positive attitude towards modern technology they are not willing to pay high bank fees and use mainly several banking products and services. Author stated several hypotheses to tested relationship between gender and other variables that were confirmed or rejected at the 99% confidence level.

Název v anglickém jazyce

Students as a Specific Segment of Banking Sector - Case Study

Popis výsledku anglicky

After the global financial and economic crisis, the competition in the banking market has intensified significantly. A common suggestion is that banks have to focus on the needs, wants, expectations and requirements of clients. To be successful in this competitive fight, banks ought to respond to the growing competition in the banking market by usage of market segmentation techniques. Although banking sector have been a topic of interest to many studies and researches since 1960s and 1970s, students as a specific banking segment was not for a long time in the center of attention of researchers. This article focuses on the students as a specific segment of banking sector, their wants and needs. This paper is based on a data that were gathered through author's research and processed with appropriate statistical methods. Results of the author's research indicate that students have a positive attitude towards modern technology they are not willing to pay high bank fees and use mainly several banking products and services. Author stated several hypotheses to tested relationship between gender and other variables that were confirmed or rejected at the 99% confidence level.

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50200 - Economics and Business

Projekt

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Návaznosti

V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Rok uplatnění

2016

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

Innovation Management and Education Excellence Vision 2020: From Regional Development Sustainability to Global Economic Growth; Proceedings of The 27th International Business Information Management Association Conference (IBIMA)

ISBN

9780986041969

ISSN

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e-ISSN

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Počet stran výsledku

11

Strana od-do

3290-3300

Název nakladatele

International Business Information Management Association (IBIMA)

Místo vydání

Milan, Italy

Místo konání akce

Milan, ITALY

Datum konání akce

4. 5. 2016

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

000381172301150