DIFFERENCE IN GUESTS’ PREFERENCES OF GLOBALLY OPERATING AND LOCAL ACCOMMODATION FACILITIES

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F75081431%3A_____%2F18%3A00002159" target="_blank" >RIV/75081431:_____/18:00002159 - isvavai.cz</a>

Výsledek na webu

<a href="https://globalization.uniza.sk/wp-content/uploads/2018/12/proceedings_globalization_2018_part_1.pdf" target="_blank" >https://globalization.uniza.sk/wp-content/uploads/2018/12/proceedings_globalization_2018_part_1.pdf</a>

DOI - Digital Object Identifier

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Jazyk výsledku

angličtina

Název v původním jazyce

DIFFERENCE IN GUESTS’ PREFERENCES OF GLOBALLY OPERATING AND LOCAL ACCOMMODATION FACILITIES

Popis výsledku v původním jazyce

The paper deals with differences in guests’ preferences of local (small, often familyrun) and globally operating (large, often multinational) accommodation facilities. In tourism, a wide range of researches, focusing on guests’ satisfaction, is conducted. However, the question of guests’ preferences is often omitted, although it is obvious that preferences are crucial when choosing an accommodation facility. Besides this, preferences are also one of the important determinants of offering the right product what is essential in the globalised world where many other offers compete. For purposes of this paper, respondents from both segments were selected and a printed questionnaire was used. Collected data was subsequently analysed – means were calculated for each segment in order to identify major differences in guests’ preferences. For better visual clarity, a semantic differential was created. The collected data shows current guests’ preferences. From the researchers´ point of view, the findings can be used to evaluate the level of preferences, especially in connection with the development of small and mediumsized enterprises in tourism and also with the competition in the form of globally operating hotel chains. From the point of view of destination management, it is possible to use these findings for the future development of a particular destination. From the point of view of managers and owners of accommodation facilities, these findings can be used as a starting point for creating new products ,which will be competitive in the today’s globalised world.

Název v anglickém jazyce

DIFFERENCE IN GUESTS’ PREFERENCES OF GLOBALLY OPERATING AND LOCAL ACCOMMODATION FACILITIES

Popis výsledku anglicky

The paper deals with differences in guests’ preferences of local (small, often familyrun) and globally operating (large, often multinational) accommodation facilities. In tourism, a wide range of researches, focusing on guests’ satisfaction, is conducted. However, the question of guests’ preferences is often omitted, although it is obvious that preferences are crucial when choosing an accommodation facility. Besides this, preferences are also one of the important determinants of offering the right product what is essential in the globalised world where many other offers compete. For purposes of this paper, respondents from both segments were selected and a printed questionnaire was used. Collected data was subsequently analysed – means were calculated for each segment in order to identify major differences in guests’ preferences. For better visual clarity, a semantic differential was created. The collected data shows current guests’ preferences. From the researchers´ point of view, the findings can be used to evaluate the level of preferences, especially in connection with the development of small and mediumsized enterprises in tourism and also with the competition in the form of globally operating hotel chains. From the point of view of destination management, it is possible to use these findings for the future development of a particular destination. From the point of view of managers and owners of accommodation facilities, these findings can be used as a starting point for creating new products ,which will be competitive in the today’s globalised world.

Druh

D - Stať ve sborníku

CEP obor

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OECD FORD obor

50200 - Economics and Business

Projekt

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Návaznosti

V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Rok uplatnění

2018

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

GLOBALIZATION AND ITS SOCIO-ECONOMIC CONSEQUENCES

ISBN

9788081542497

ISSN

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e-ISSN

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Počet stran výsledku

2926

Strana od-do

390-397

Název nakladatele

ZU – UNIVERSITY OF ZILINA

Místo vydání

Zilina, Slovakia

Místo konání akce

Žilina

Datum konání akce

10. 10. 2018

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

000681676300052