Crisis management of corporate reputation-analysis of selected e-commerce entities in times of global pandemics

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F75081431%3A_____%2F20%3A00001884" target="_blank" >RIV/75081431:_____/20:00001884 - isvavai.cz</a>

Výsledek na webu

<a href="https://www.scopus.com/record/display.uri?eid=2-s2.0-85092052253&origin=resultslist&sort=plf-f&src=s&st1=Crisis+management+of+corporate+reputation-analysis+of+selected+e-commerce+entities+in+times+of+global+pandemics&st2=&sid=f93fb3061fb9f5d90b442b235d2c" target="_blank" >https://www.scopus.com/record/display.uri?eid=2-s2.0-85092052253&origin=resultslist&sort=plf-f&src=s&st1=Crisis+management+of+corporate+reputation-analysis+of+selected+e-commerce+entities+in+times+of+global+pandemics&st2=&sid=f93fb3061fb9f5d90b442b235d2c</a>

DOI - Digital Object Identifier

—

Jazyk výsledku

angličtina

Název v původním jazyce

Crisis management of corporate reputation-analysis of selected e-commerce entities in times of global pandemics

Popis výsledku v původním jazyce

The main aim of the paper is to present selected results of a comprehensive analysis of crisis management of corporate reputation of the best e-commerce entities operating on the Slovak internet market. On the sample of selected winners of the Heureka Group Shop of the year 2019 Quality Award poll, we conducted an in-depth analysis of their online reputation at the peak time of an ongoing pandemic. As part of the analysis, we examined the online environment from the perspective of all relevant determinants of reputation, the results were then clearly interpreted and offer a comprehensive view of crisis management of reputation in the online environment. The findings can serve as a basis for further research, or as a benchmark in the event of a recurrence of crises of a similar nature and magnitude in the future in order to eliminate shortcomings and maximize the effectiveness of marketing communication in brand building and brand protection.

Název v anglickém jazyce

Crisis management of corporate reputation-analysis of selected e-commerce entities in times of global pandemics

Popis výsledku anglicky

The main aim of the paper is to present selected results of a comprehensive analysis of crisis management of corporate reputation of the best e-commerce entities operating on the Slovak internet market. On the sample of selected winners of the Heureka Group Shop of the year 2019 Quality Award poll, we conducted an in-depth analysis of their online reputation at the peak time of an ongoing pandemic. As part of the analysis, we examined the online environment from the perspective of all relevant determinants of reputation, the results were then clearly interpreted and offer a comprehensive view of crisis management of reputation in the online environment. The findings can serve as a basis for further research, or as a benchmark in the event of a recurrence of crises of a similar nature and magnitude in the future in order to eliminate shortcomings and maximize the effectiveness of marketing communication in brand building and brand protection.

Druh

D - Stať ve sborníku

CEP obor

—

OECD FORD obor

50200 - Economics and Business

Projekt

—

Návaznosti

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Rok uplatnění

2020

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

IDIMT 2020: Digitalized Economy, Society and Information Management - 28th Interdisciplinary Information Management Talks

ISBN

9783990629581

ISSN

—

e-ISSN

—

Počet stran výsledku

8

Strana od-do

297-304

Název nakladatele

Trauner Verlag Universitat

Místo vydání

Linz, Österreich

Místo konání akce

Kutna Hora, Czech Republic

Datum konání akce

2. 9. 2020

Typ akce podle státní příslušnosti

EUR - Evropská akce

Kód UT WoS článku

—