Mental Maps and Their Potential for Tourism: A Case Study of Czech Municipality

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F75081431%3A_____%2F20%3A00002398" target="_blank" >RIV/75081431:_____/20:00002398 - isvavai.cz</a>

Výsledek na webu

<a href="https://link-springer-com.ezproxy.techlib.cz/chapter/10.1007/978-3-030-36126-6_39" target="_blank" >https://link-springer-com.ezproxy.techlib.cz/chapter/10.1007/978-3-030-36126-6_39</a>

DOI - Digital Object Identifier

—

Jazyk výsledku

angličtina

Název v původním jazyce

Mental Maps and Their Potential for Tourism: A Case Study of Czech Municipality

Popis výsledku v původním jazyce

Tourists incoming to smaller remote regions, and to small and medium-sized municipalities in these regions becomes an issue. These municipalities not only face the question of how to increase their attractiveness for tourists, but also for the inhabitants themselves. The population in such small and medium-sized municipalities has a downward trend, for reasons of leaving for work. In this way, the so-called aging regions and the share of the older generation of people are growing. The development of tourism would be a partial solution to increase the occupational capacity of the population. The aim of the article is to determine the possible setting of the use of mental maps, which will be the basis for an effective strategic plan to develop the attractiveness of the Milevsko region within tourism. The article is based on the analysis of the secondary data of the region, analysis of the trends in the area, statistical data, results of the already implemented Milevsko map and interviews with the municipality representatives. The Milevsko microregion is an ideal area for rest and recreation, especially thanks to the large number of culturally historical monuments, charming landscape, pleasant climatic conditions, easy accessibility and peaceful rural character.

Název v anglickém jazyce

Mental Maps and Their Potential for Tourism: A Case Study of Czech Municipality

Popis výsledku anglicky

Tourists incoming to smaller remote regions, and to small and medium-sized municipalities in these regions becomes an issue. These municipalities not only face the question of how to increase their attractiveness for tourists, but also for the inhabitants themselves. The population in such small and medium-sized municipalities has a downward trend, for reasons of leaving for work. In this way, the so-called aging regions and the share of the older generation of people are growing. The development of tourism would be a partial solution to increase the occupational capacity of the population. The aim of the article is to determine the possible setting of the use of mental maps, which will be the basis for an effective strategic plan to develop the attractiveness of the Milevsko region within tourism. The article is based on the analysis of the secondary data of the region, analysis of the trends in the area, statistical data, results of the already implemented Milevsko map and interviews with the municipality representatives. The Milevsko microregion is an ideal area for rest and recreation, especially thanks to the large number of culturally historical monuments, charming landscape, pleasant climatic conditions, easy accessibility and peaceful rural character.

Druh

D - Stať ve sborníku

CEP obor

—

OECD FORD obor

50204 - Business and management

Projekt

—

Návaznosti

N - Vyzkumna aktivita podporovana z neverejnych zdroju

Rok uplatnění

2020

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

8th ICSIMAT, International Conference on Strategic Innovative Marketing and Tourism, ICSIMAT 2019

ISBN

9783030361259

ISSN

—

e-ISSN

—

Počet stran výsledku

1074

Strana od-do

357-364

Název nakladatele

Springer Science and Business Media B.V.

Místo vydání

Northern Aegean

Místo konání akce

Chios, Řecko

Datum konání akce

17. 7. 2019

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

—