Online Reputation of Selected E-Commerce Entities Through the Lens of Pandemic and Post-Pandemic Comparison

Kód výsledku v IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F75081431%3A_____%2F23%3A00002591" target="_blank" >RIV/75081431:_____/23:00002591 - isvavai.cz</a>

Výsledek na webu

<a href="https://www.researchgate.net/publication/373718742_Online_Reputation_of_Selected_E-Commerce_entities_through_the_lens_of_Pandemic_ans_Post-pandemic_comparison" target="_blank" >https://www.researchgate.net/publication/373718742_Online_Reputation_of_Selected_E-Commerce_entities_through_the_lens_of_Pandemic_ans_Post-pandemic_comparison</a>

DOI - Digital Object Identifier

—

Jazyk výsledku

angličtina

Název v původním jazyce

Online Reputation of Selected E-Commerce Entities Through the Lens of Pandemic and Post-Pandemic Comparison

Popis výsledku v původním jazyce

The main goal of the contribution is to present the results of a comparative analysis of the development of the level of online reputation of the most important industry representatives from among the electronic commerce entities operating on the Slovak market across the individual phases of the pandemic. The reference point for comparison is the measured levels of individual determinants of online reputation for specific entities at the time of the outbreak of the COVID-19 pandemic in 2020. State values represent the levels of individual determinants of online reputation measured at the time of the lifting of the last pandemic-related restrictions in the second quarter of 2023. The same methodology of extended sentiment analysis was used for both measurements. By comparing two measurements, at the time of onset, and at the time of retreat of the COVID-19 pandemic, we find that most subjects notice a significant improvement in the basic sentiment level of search results within the Google ecosystem over the monitored period. On the other hand, however, the analyzed subjects recorded during pandemic a real decline in the dynamic side of online reputation created by reputation determinants of a more complex nature. The results indicate that from the point of view of basic online reputation optimization, it is possible to view the three years of the pandemic period as an accelerator of digital transformation. However, continuous research is needed to compile more complex development trends.

Název v anglickém jazyce

Online Reputation of Selected E-Commerce Entities Through the Lens of Pandemic and Post-Pandemic Comparison

Popis výsledku anglicky

The main goal of the contribution is to present the results of a comparative analysis of the development of the level of online reputation of the most important industry representatives from among the electronic commerce entities operating on the Slovak market across the individual phases of the pandemic. The reference point for comparison is the measured levels of individual determinants of online reputation for specific entities at the time of the outbreak of the COVID-19 pandemic in 2020. State values represent the levels of individual determinants of online reputation measured at the time of the lifting of the last pandemic-related restrictions in the second quarter of 2023. The same methodology of extended sentiment analysis was used for both measurements. By comparing two measurements, at the time of onset, and at the time of retreat of the COVID-19 pandemic, we find that most subjects notice a significant improvement in the basic sentiment level of search results within the Google ecosystem over the monitored period. On the other hand, however, the analyzed subjects recorded during pandemic a real decline in the dynamic side of online reputation created by reputation determinants of a more complex nature. The results indicate that from the point of view of basic online reputation optimization, it is possible to view the three years of the pandemic period as an accelerator of digital transformation. However, continuous research is needed to compile more complex development trends.

Druh

D - Stať ve sborníku

CEP obor

—

OECD FORD obor

50204 - Business and management

Projekt

—

Návaznosti

V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Rok uplatnění

2023

Kód důvěrnosti údajů

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Název statě ve sborníku

IDIMT 2023: New Challenges for ICT and Management

ISBN

9783991511762

ISSN

—

e-ISSN

—

Počet stran výsledku

411

Strana od-do

329-336

Název nakladatele

Trauner Verlag Universitat

Místo vydání

Linz

Místo konání akce

Hradec Králové, Česká republika

Datum konání akce

6. 9. 2023

Typ akce podle státní příslušnosti

WRD - Celosvětová akce

Kód UT WoS článku

—