Filtry
Fourty Years after Publishing the Book Marketing Management
Basic themes of document: Marketing Management; Brand Management; Scial Responsibility Marketing; Holistic Marketing......
AH - Ekonomie
- 2007 •
- Jx
Rok uplatnění
Jx - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)
Marketing management of insurace company
Knowledge of insurance theory and practice show that the marketing management management and market entry strategies selected for use by commercial insurance companies in the process of strategic management
AH - Ekonomie
- 2009 •
- B
Rok uplatnění
B - Odborná kniha
Introduction to Management and Marketing
The book deals with the information about basic principles of management and marketing. The histiry of management, managerial methods, the main managerial functions, key features of strategic management, the ma...
AH - Ekonomie
- 2007 •
- B
Rok uplatnění
B - Odborná kniha
Marketing management of theatres
Basic themes of document: market of cultural products; marketing management; marketing research; market segmentation; marketing of theatres; visitor......
AE - Řízení, správa a administrativa
- 2015 •
- B
Rok uplatnění
B - Odborná kniha
Rethinking approaches of commercial subjects to managing of marketing activities in the environment of services on the internet
Basic themes of document: internet; marketing; management; methodics; interaction; marketing management; commercial subjects; web services; online marketing......
IN - Informatika
- 2014 •
- D
Rok uplatnění
D - Stať ve sborníku
Theoretical aspects of marketing management and the importance of understanding and generalization for corporate practice.
Dramatic changes marketing environment confronting management of the new marketing reality. Births actually have an impact on the management of companies and their various activities - including the management<...
AE - Řízení, správa a administrativa
- 2014 •
- Jx
Rok uplatnění
Jx - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)
Category management - Metod of marketing management
Basic themes of document: CM - category management; EDI - elektronick data interchange; merchandising; space management; brand marketing; retail marketing; supply chain of management......
AH - Ekonomie
- 2006 •
- D
Rok uplatnění
D - Stať ve sborníku
Internalization of Marketing in Czech Management
Basic themes of document: internalization of marketing; segmentation of management; marketing indicators; marketing research; consumers......
AE - Řízení, správa a administrativa
- 2013 •
- Jx •
- Odkaz
Rok uplatnění
Jx - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)
Výsledek na webu
Management Marketing or Marketing Management?
Basic themes in document: Marketing; Management; specialization; profit and non-profit organization.
AH - Ekonomie
- 2002 •
- D
Rok uplatnění
D - Stať ve sborníku
MARKETING SEGMENTATION AS FIRST STEP OF AN EFFECTIVE STRATEGIC MANAGEMENT ACCOUNTING IN A CONSTRUCTION COMPANY
Integration of accounting and marketing within the framework of strategic management can bring to construction companies the perspective of growing and meeting profitability targets. Marketing is a core business of the comp...
JN - Stavebnictví
- 2013 •
- D
Rok uplatnění
D - Stať ve sborníku
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