Filtry
Undignified role of an american corporate legend
Agentura Chermayeff & Geismar made new logo and corporate identity for ZOO Prague in 2012. It looks like good decision - to have new logo made by one of the famoust agency in USA...
AL - Umění, architektura, kulturní dědictví
- 2012 •
- Jx
Rok uplatnění
Jx - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)
Like the Nike tick
a logo or corporate identity for them in the same way? The article argues against approaching corporate identity as an image and critically considers the logo as the essence of corporate...
AL - Umění, architektura, kulturní dědictví
- 2015 •
- Jx
Rok uplatnění
Jx - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)
Corporate branding of academic institutions: semiotic communication of logos and names
identity of Chinese universities. By drawing on the theoretical concept of corporate visual identity (CVI), this study analyzed universities’ logos and typography selected as the corpus to qualitatively investigat...
Computer sciences, information science, bioinformathics (hardware development to be 2.2, social aspect to be 5.8)
- 2024 •
- JSC •
- Odkaz
Rok uplatnění
JSC - Článek v periodiku v databázi SCOPUS
Výsledek na webu
With or without a logo? Metamorphoses of the corporate identity of the Moravian Gallery in Brno from 1961 to the present
The article deals with the changes in the corporate identity of the Moravian Zavadil and the Pixl-e studio. The present corporate identity of the Moravian Gallery of the logo as an emblem of the Moravian G...
AL - Umění, architektura, kulturní dědictví
- 2015 •
- Jx
Rok uplatnění
Jx - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)
Logo design for websites
This paper sums up information about logo design for websites. The history of logos/brands and its value as part of company propagation is described in the beginning of the article. Logo is part of corporate id...
JC - Počítačový hardware a software
- 2013 •
- D
Rok uplatnění
D - Stať ve sborníku
Czech Republic Corporate Identity
The paper is about the corporate identity development of the Czech Republic, turists, students and other target groups. Corporate identity represents the corporate presentation through its invididual compo...
AH - Ekonomie
- 2009 •
- D
Rok uplatnění
D - Stať ve sborníku
Diskurs feminin - Corporeal Logos.
Original scientific paper dealing with Diskurs feminin - Corporeal Logos.
AL - Umění, architektura, kulturní dědictví
- 1998 •
- Jx
Rok uplatnění
Jx - Nezařazeno - Článek v odborném periodiku (Jimp, Jsc a Jost)
ZOO Brno - Search for identity
A commented catalog of student works from the 12 years of cooperation of FA VUT and ZOO Brno...
Architectural design
- 2017 •
- O
Rok uplatnění
O - Ostatní výsledky
Design of corporate logo from the perspective of eye tracking method
of company logo. The aim was to find out, using the eye-tracking method, which graphic elements have a positive or negative effect on the design of the company logo. Four corporate logos of an imaginary company wo...
Psychology and cognitive sciences
- 2021 •
- Jost •
- Odkaz
Rok uplatnění
Jost - Ostatní články v recenzovaných periodicích
Výsledek na webu
Zoo as a theme park: the commercialization of Prague Zoo
and the theme park using Prague Zoo as an example.Zoos are an important part of the current leisure and tourism industry. Historically, zoos have changed from purely entertaining institutions to facilities aimed t...
Cultural and economic geography
- 2018 •
- D •
- Odkaz
Rok uplatnění
D - Stať ve sborníku
Výsledek na webu
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