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226 762 (0,246s)

Výsledek výzkumu

Critical-cultural theory, media power and a multi-effect reality

, and discourse studies on the one hand and media effects studies on the other, by showing, the specific relationship between media effects and power is analyzed. Then, a four-tiered of effects, specifical...

Media and socio-cultural communication

  • 2017
  • C
  • Odkaz
Výsledek výzkumu

Typology of Audience

Text describes different theories of media audiences and suggests basic periodisation of media audience research.

AO - Sociologie, demografie

  • 2004
  • C
Výsledek výzkumu

Dictionary of Media Theory A - Z

of the notion of the omnipotent media to agreed/negotiated/conventional effects of media.Dictionary deliberately builds on the earlier Dictionary of Literary Theory (2006), extending the literary aspect of the

AJ - Písemnictví, mas–media, audiovize

  • 2011
  • B
Výsledek výzkumu

THE EFFECTS OF SOCIAL MEDIA ON BRAND PERCEPTION AND CONSUMER BEHAVIOR: SOCIAL LEARNING THEORY AND COGNITIVE DISSONANCE THEORY PERSPECTIVE

This paper explores the effects of social media on brand perception and cognitive dissonance theory. The study aims to provide insights into how social media and practitioners to develop effective social <...

Economic Theory

  • 2023
  • D
  • Odkaz
Výsledek výzkumu

Securitization of the European migration crisis on Czech online news sites: Analytical Framework and Research Design

Contribution presents: a) the analytical framework that enables study of securitization as an effect in media content. It draws on the sociological approach to securitization theory and the theory of media...

AO - Sociologie, demografie

  • 2016
  • O
Výsledek výzkumu

Determination of Physical Properties of Filled Perforated Bricks

The measurement of physical properties as a function of the moisture content of brick bodies and two types of hydrophilic mineral wool are presented in the paper. By the application of an effective media theory, the physica...

JN - Stavebnictví

  • 2013
  • Jx
Výsledek výzkumu

Limiting bounds of effective media theory

Software "Limiting bounds of effective media theory" serves for the computational assessment of limiting values of material parameters in dependence on moisture content. It is designed for calculation of thermal conductivit...

JI - Kompositní materiály

  • 2009
  • R
Výsledek výzkumu

Application of Effective Media Theory for Determination of Thermal Properties of Hollow Bricks as a Function of Moisture Content

the effective specific heat capacity as a heat storage parameter is calculated using the linear theoryof mixtures, the effective thermal conductivity as a heat transport parameter is analyzed using the effective media<...

JJ - Ostatní materiály

  • 2013
  • Jx
  • Odkaz
Výsledek výzkumu

Media Literacy Education as an important Issue in the Czech Language and Literature Teacher Profession.

Chapter presents the Media Literacy Education as an innovative Approach in Didactics. Based on the theory of mass media communication, semiotics of media and from pragmatic pedagogy, is the communication language a...

AJ - Písemnictví, mas–media, audiovize

  • 2012
  • C
Výsledek výzkumu

T. I. M. (Theory of Interactive Media studies presentation)

In the presentation the Theory of Interactive media, which is a study program focusing on theory of new media art, the art that uses and critically investigates mostly digital and networked media, taught a...

AL - Umění, architektura, kulturní dědictví

  • 2013
  • O
  • Odkaz
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