From advertising to propaganda and back again. Advertising production during the first decade of the communist dictatorship in Czechoslovakia
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00023272%3A_____%2F20%3A10135105" target="_blank" >RIV/00023272:_____/20:10135105 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
From advertising to propaganda and back again. Advertising production during the first decade of the communist dictatorship in Czechoslovakia
Original language description
In modern society, advertising works as one of the barometers of social, aesthetic and communication changes. As a tool of consumer imagination, it also had an effect on the lives of citizens living in a system based on state ownership. This text deals with Czechoslovak advertising in the first ten years of the communist dictatorship. It shows how the advent of the new political order transformed the role of promotion. Following a period of negotiating the new function, there was a radical change, which resulted in advertising professionals becoming part of the production of propaganda. They helped to create a new visual order based on elements of inclusion, immersion and new visual geography. This concept was abandoned with the demise of Stalinism and efforts began to define socialist advertising in a new way. The aim of the text to use the story of evolution from advertising to propaganda and back again to illustrate the changes in the mediality of the communist dictatorship in Czechoslovakia.
Czech name
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Czech description
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Classification
Type
C - Chapter in a specialist book
CEP classification
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OECD FORD branch
60401 - Arts, Art history
Result continuities
Project
<a href="/en/project/GA18-24439S" target="_blank" >GA18-24439S: Cosumer Imagination of the Communist Dictatorship. Czechoslovak Advertisement in the Post-war Era.</a><br>
Continuities
P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)
Others
Publication year
2020
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Book/collection name
Cold Revolution. Central And Eastern European Societies In Times Of Socialist Realism, 1948–1959
ISBN
978-88-6749-450-7
Number of pages of the result
7
Pages from-to
114-120
Number of pages of the book
320
Publisher name
Mousse Publishing
Place of publication
Milan
UT code for WoS chapter
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