New religious movements in the world of contemporary marketing communication
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14210%2F11%3A00054364" target="_blank" >RIV/00216224:14210/11:00054364 - isvavai.cz</a>
Result on the web
—
DOI - Digital Object Identifier
—
Alternative languages
Result language
angličtina
Original language name
New religious movements in the world of contemporary marketing communication
Original language description
This study introduces issues of marketing communication with regard to new religious movements in the Czech Republic. It resolves the apparent incompatibility of the terms and analyzes selected religious organizations from the perspective of marketing mix ? product, place, communication and price. To illustrate the differences between "traditional" and "new" churches, examples of Christian groups are discussed at the end of each chapter.
Czech name
—
Czech description
—
Classification
Type
C - Chapter in a specialist book
CEP classification
AA - Philosophy and religion
OECD FORD branch
—
Result continuities
Project
—
Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2011
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Book/collection name
Tradiční a nové v marketingové komunikaci
ISBN
978-80-87500-04-0
Number of pages of the result
7
Pages from-to
124-131
Number of pages of the book
218
Publisher name
VeRBuM
Place of publication
Zlín
UT code for WoS chapter
—