The Process of Personnel Marketing in Management Production

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14560%2F16%3A00089159" target="_blank" >RIV/00216224:14560/16:00089159 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
The Process of Personnel Marketing in Management Production
Original language description
Business management uses sales marketing to implement a company’s sales functions. A set of tools is used for this, which structure the connection of their production function through links to the sales market. These tools are product policy, pricing policy, communication policy and distribution policy. These sales-policy tools can also be used as a starting point for a definition of personnel marketing-mix tools. The aggregate of personnel activities can be divided into the product variables area of operations, the price variables area, the communication variables area and the place variables area of operations. As with the sales marketing mix, the personnel marketing mix aims to optimize the tools from each of the respective areas. Here, there is also an attempt to effectively put in place selected measures from personnel management to achieve specific goals.
Czech name
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Czech description
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Publication year
2016
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Production Management and Engineering Sciences - Scientific Publication of the International Conference on Engineering Science and Production Management
ISBN
9781138028562
ISSN
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e-ISSN
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Number of pages
6
Pages from-to
235-240
Publisher name
CRC Press, Taylor & Francis Group
Place of publication
London
Event location
London
Event date
Jan 1, 2016
Type of event by nationality
CST - Celostátní akce
UT code for WoS article
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