The microbrewery as an interesting opportunity for small and medium-sized businesses
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216224%3A14560%2F16%3A00091252" target="_blank" >RIV/00216224:14560/16:00091252 - isvavai.cz</a>
Result on the web
<a href="http://dx.doi.org/10.5593/sgemsocial2016B25" target="_blank" >http://dx.doi.org/10.5593/sgemsocial2016B25</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.5593/sgemsocial2016B25" target="_blank" >10.5593/sgemsocial2016B25</a>
Alternative languages
Result language
angličtina
Original language name
The microbrewery as an interesting opportunity for small and medium-sized businesses
Original language description
The globalization of the beer industry has reached such a level that today, more than ever before, customers are looking for a variety in flavours from smaller breweries, which in turn need to offer a high-quality product in terms of the limited regional market in which they operate. At the moment, there is a beer revolution in the Czech Republic, with dozens and dozens of new microbreweries opening each year. This article will prove useful by providing an analysis of the business opportunities and the market in this area. Due to the characteristics of the product which microbreweries offer, it is incumbent upon them to build an appropriate company image. Based on a case study of one Czech brewery, which is part of this paper, it will be shown that the positive image of a company is an important precondition for gaining the loyalty of customers who will give less attention to the other competitors, which in turn will lead to the long-term prosperity of the company in question.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
AE - Management, administration and clerical work
OECD FORD branch
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Result continuities
Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Others
Publication year
2016
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
3rd International Multidisciplinary Scientific Conference on Social Sciences & Arts SGEM 2016
ISBN
9786197105766
ISSN
2367-5659
e-ISSN
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Number of pages
8
Pages from-to
841-848
Publisher name
STEF92 Technology Ltd.
Place of publication
Sofia
Event location
Sofia
Event date
Jan 1, 2016
Type of event by nationality
CST - Celostátní akce
UT code for WoS article
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