Strategic Customer Value as a Basis of Differentiated One-to-One Marketing.

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216275%3A25310%2F04%3A00003390" target="_blank" >RIV/00216275:25310/04:00003390 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
čeština
Original language name
Strategická hodnota zákazníka jako základ diferencovaného 1-to-1 marketingu.
Original language description
This paper deals with strategic customer value as basis for differentiated 1-to-1 marketing. It shows that the dynamic changes in market environment call for changes in ways of care about customers. It is not effective to manage the customer care systemaccording to contemporary profitability of customers but it is necessary to differentiate this system according to strategic customer value of each customer.
Czech name
Strategická hodnota zákazníka jako základ diferencovaného 1-to-1 marketingu.
Czech description
This paper deals with strategic customer value as basis for differentiated 1-to-1 marketing. It shows that the dynamic changes in market environment call for changes in ways of care about customers. It is not effective to manage the customer care systemaccording to contemporary profitability of customers but it is necessary to differentiate this system according to strategic customer value of each customer.

Publication year
2004
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Sborník z 10. národní vědecké konference s mezinárodní účastí Akademická Dubnica 2004
ISBN
80-227-2076-3
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Number of pages
4
Pages from-to
331-334
Publisher name
Slovenská technická univezita v Bratislave, Materiálovotechnologická fakulta v Trnave, Detašované pracovisko MtF STU Dubnica nad Váhom
Place of publication
Dubnica nad Váhom
Event location
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Event date
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Type of event by nationality
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UT code for WoS article
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