Customer Satisfaction as Motive Power for Market Opportunities Creation

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216275%3A25310%2F05%3A00003391" target="_blank" >RIV/00216275:25310/05:00003391 - isvavai.cz</a>

Result on the web

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DOI - Digital Object Identifier

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Result language

angličtina

Original language name

Customer Satisfaction as Motive Power for Market Opportunities Creation

Original language description

This paper defines customer satisfaction as basic metrics of marketing performance and discusses why it is necessary to use detail view on customer satisfaction during customer relationship management. It discusses how customers? satisfaction influencescustomers? profitability and customers? value to a company, too.

Czech name

Spokojenost zákazníků jako hnací síla ziskovosti podniku.

Czech description

This paper defines customer satisfaction as basic metrics of marketing performance and discusses why it is necessary to use detail view on customer satisfaction during customer relationship management. It discusses how customers? satisfaction influencescustomers? profitability and customers? value to a company, too.

Type

D - Article in proceedings

CEP classification

AH - Economics

OECD FORD branch

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Project

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Continuities

S - Specificky vyzkum na vysokych skolach

Publication year

2005

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection

Proceedings of the 15th International Scientific Conference "Modern Approaches to Corporate Management"

ISBN

80-227-2284-7

ISSN

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e-ISSN

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Number of pages

6

Pages from-to

313-318

Publisher name

STU Bratislava

Place of publication

Bratislava

Event location

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Event date

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Type of event by nationality

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UT code for WoS article

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